There are mannequins and then there’s FitBot. It’s not mobile nor does it have limbs. What it does so well, however, could be a major boon for clothing stores and fashion brands. See, the FitBot, as its name implies, adjusts its bodily contours to a specific clothing size. It used to be male only, now there’s a female version. (Pictured below.)
The FitBot is currently used by Estonian online retailer Fits.me to remove the guessing part of buying clothes via an online store. What’s really brilliant about the FitBot is the indefinite modularity. Meaning it can adjust itself to any measurements and find the right clothes all the time. Of course, this requires the customer to divulge their own measurements for accuracy’s sake.
How FitBot Works
The FitBot operates as part of a virtual fitting room service for online retailers created by Estonian start-up Fits.me. Customers shopping for clothes at a participating site enter their measurements online (height, chest, arm length, torso, and so on), then see photos of a real-life mannequin shaped just like them (only headless) “trying on” items in various sizes and styles. This innovative approach helps customers visualize how clothes will fit their unique body shapes, reducing the uncertainty and dissatisfaction often associated with online shopping.
The technology behind FitBot is quite sophisticated. It uses a series of adjustable panels and motors to mimic the exact dimensions provided by the customer. This allows the mannequin to transform its shape to match a wide range of body types, providing a highly personalized shopping experience. The ability to see how different sizes and styles look on a body similar to one’s own can significantly enhance the decision-making process for online shoppers.
Benefits for Retailers and Consumers
For retailers, the FitBot offers several advantages. By providing a more accurate representation of how clothes will fit, it can reduce the number of returns due to sizing issues. This not only saves money on return shipping and restocking but also improves customer satisfaction and loyalty. Additionally, the data collected from customers’ measurements can provide valuable insights into sizing trends and preferences, helping retailers optimize their inventory and marketing strategies.
Consumers also stand to benefit greatly from the FitBot. One of the biggest challenges of online shopping is the inability to try on clothes before making a purchase. FitBot addresses this issue by offering a virtual fitting experience that closely approximates the real thing. This can lead to more confident purchasing decisions and a better overall shopping experience. Moreover, the convenience of being able to shop from home without worrying about fit issues is a significant advantage in today’s fast-paced world.
Extra insight:
The robot is part of a virtual fitting room service for online retailers created by Estonian start-up Fits.me. Customers shopping for clothes at a participating site enter their measurements online (height, chest, arm length, torso, and so on), then see photos of a real-life mannequin shaped just like them (only headless) “trying on” items in various sizes and styles.
A short helpful video:
The FitBot represents a significant advancement in the world of online retail. By bridging the gap between the physical and digital shopping experiences, it offers a solution to one of the most persistent challenges faced by online shoppers and retailers alike. As technology continues to evolve, innovations like FitBot are likely to become increasingly common, further enhancing the convenience and satisfaction of online shopping.
Source CNet
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