The Financial Times has become the first news publisher to walk away from paying the 30 percent commission Apple has now requested from publishers for subscriptions via their web apps.
The new Financial Times have now created their very own Web Application which is currently free to access for the first month and will then cost users a monthly fee if they read over ten articles a month. However no indication of the monthly costs have yet been released by the Financial Times.
Financial Times’ CEO John Ridding explains:
“the FT Web App offers our customers flexibility and freedom of choice with access to our global journalism anytime, anywhere, with a single login or subscription. In a world of increasingly digital complexity we want to keep our service simple, easy to use and efficient to offer our customers the best possible experience of FT journalism.”
The new web application will also allow users to read content when offline by saving a shortcut to articles using a new ‘Clippings’ feature. The new FT Web app has been initially optimised for the iPhone and the iPad, but the Financial Times is already developing versions for Android-based devices and the BlackBerry PlayBook. Take a look and our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
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