Facebook has started rolling out its new Facebook Autofill Mobile Payment Service to select Facebook users this week, to try and put an end to the tedious task of entering billing information on mobile devices.
The new Facebook Autofill Mobile Payment Service has been created in partnership with PayPal, Stripe, and Braintree’s two e-commerce apps, JackThreads and Mosaic, with more planned to be added in the future.
How Facebook Autofill Mobile Payment Service Works
Facebook Autofill Mobile Payment Service works in conjunction with existing payment providers and has not been created as a competitor. Instead, it aims to streamline the mobile shopping experience by automatically filling in billing information that users have already stored on Facebook. This eliminates the need for users to repeatedly enter their payment details when making purchases through various mobile apps.
Facebook told the Tech Crunch website that:
“While PayPal has committed to joining the test and supporting Autofill With Facebook, it hasn’t actually built out its integration yet. JackThreads and Mosaic both run on Braintree, and Stripe has built its integration for some apps that will launch the feature soon.”
This means that while the service is currently limited to a few apps, there are plans for broader integration in the future. The collaboration with major payment processors like PayPal, Stripe, and Braintree ensures that the service is secure and reliable, leveraging the existing infrastructure of these well-established companies.
Benefits and Future Prospects
The primary benefit of the Facebook Autofill Mobile Payment Service is convenience. Mobile users often find it cumbersome to enter their billing information on small screens, which can lead to errors and frustration. By autofilling this information, Facebook aims to enhance the user experience and potentially increase the conversion rates for e-commerce apps.
Moreover, the service could pave the way for more seamless mobile transactions across various platforms. As more apps integrate with the Autofill service, users will likely find it easier to make purchases, thereby boosting mobile commerce. This could be particularly beneficial for smaller e-commerce apps that struggle with cart abandonment due to the tedious checkout process.
For more information on the new Facebook Autofill Mobile Payment Service jump over to the Tech Crunch website for further details.
Source: Tech Crunch
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