Admittedly, it is a little strange for a furniture manufacturer to release a toasting application for the iPhone, but it might come in useful this New Year’s Eve.
The new IKEA Skal! app allows you to select a glass and fill it with VR liquid (presumably champagne). Thanks to the iPhone’s accelerometer, as you move around, so does the liquid in your glass. When you bump with another iPhone, a lovely chinking sound indicates that your contact details have now been transferred to the other iPhone. Watch the video after the jump to see it in action.
As you bump your phones together, both cameras also capture the moment, which IKEA then encourages you to share on Facebook.
Innovative Features of the IKEA Skal! App
The IKEA Skal! app is not just a novelty; it incorporates several innovative features that make it stand out. One of the most interesting aspects is the use of the iPhone’s accelerometer to simulate the movement of liquid in a glass. This adds a layer of realism to the virtual toasting experience, making it feel almost like the real thing. The app also uses the phone’s camera to capture the moment of the toast, which can then be shared on social media platforms like Facebook. This feature encourages social interaction and makes it easy to share festive moments with friends and family, even if they are not physically present.
Another noteworthy feature is the seamless transfer of contact details when two iPhones bump together. This is not only a fun way to exchange information but also a practical one. Imagine being at a New Year’s Eve party and wanting to stay in touch with new acquaintances. The Skal! app makes it easy to exchange contact details without the need for typing or manual entry, adding a touch of convenience to the celebration.
Practical Uses and Social Impact
While the IKEA Skal! app may seem like a fun gimmick, it has practical uses that extend beyond New Year’s Eve celebrations. For instance, the app can be used at various social gatherings such as weddings, birthdays, and corporate events. The ability to exchange contact details effortlessly can be particularly useful in networking scenarios, making it easier to connect with potential business partners or collaborators.
Moreover, the app’s social sharing feature can help in creating a sense of community and shared experience. In today’s digital age, where social media plays a significant role in our lives, the ability to instantly share moments can enhance social bonds and create lasting memories. The Skal! app taps into this trend, offering a unique way to celebrate and connect.
Additionally, the app’s design and functionality reflect IKEA’s commitment to innovation and user experience. By venturing into the digital space with a creative application, IKEA demonstrates its ability to think outside the box and engage with customers in new and exciting ways. This move could potentially pave the way for other brands to explore similar digital initiatives, blending physical products with virtual experiences.
Skal! is available as a free download from the iTunes App Store.
Via Mashable
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