If you are an EVE Online gamer, you might be interested to know that CCP Games have this week announced details of a new deal they have struck with graphics card manufacturer NVIDIA.
The new deal will now allow EVE gamers to use their in-game currency PLEX from EVE Online to purchase real-life graphics cards from NVIDIA.

PLEX (Pilot License Extension) is an in-game currency that can be used to pay for 30-day EVE subscriptions. PLEX can be purchased with ISK, EVE’s main currency that can be earned throughout the game.
How the PLEX System Works
PLEX is a unique feature in EVE Online that allows players to extend their game time without spending real money. Players can earn ISK by participating in various in-game activities such as mining, trading, and completing missions. Once they have accumulated enough ISK, they can purchase PLEX from the in-game market. This system not only provides a way for dedicated players to sustain their subscriptions but also creates a dynamic in-game economy where PLEX can be traded and sold.
The introduction of using PLEX to purchase real-world items like NVIDIA graphics cards is a groundbreaking move. It bridges the gap between virtual and real economies, offering players tangible rewards for their in-game efforts. This initiative could potentially attract more players to EVE Online, knowing that their in-game achievements could translate into real-world benefits.
Details of the NVIDIA Deal
So if you have enough EVE Online PLEX and fancy a GeForce 560 GTX graphics card that sells for around $200, you might be able to bag one. NVIDIA and CCP have said that they will start selling 100 graphics cards, which are limited to one per EVE account, to test the demand for the new deal.
This limited-time offer is an excellent opportunity for EVE Online players who have amassed a significant amount of PLEX. The GeForce 560 GTX is a powerful graphics card that can enhance the gaming experience, not just in EVE Online but in other high-demand games as well. By offering this deal, CCP Games and NVIDIA are providing an incentive for players to engage more deeply with the game, knowing that their in-game currency has real-world value.
Moreover, this collaboration could pave the way for future partnerships between game developers and hardware manufacturers. If successful, we might see more deals where in-game currencies can be used to purchase a variety of real-world products, from gaming peripherals to even more advanced hardware.
The concept of using in-game currency for real-world purchases is not entirely new, but it is still relatively rare. This initiative by CCP Games and NVIDIA could set a precedent for other games and companies to follow. It highlights the growing importance of virtual economies and their potential impact on real-world markets.
The new deal between CCP Games and NVIDIA is an exciting development for EVE Online players. It offers a unique way to utilize in-game currency and could potentially change the way we think about virtual economies. Whether you’re a seasoned EVE player or new to the game, this is an opportunity worth exploring.
Source: Joystiq
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