Back in December we heard that Apple was buying Shazam and now the EU is looking into the takeover of Shazam. The European Commission has announced that it will be looking into whether the takeover would reduce choice for people who use music streaming services.
Both Apple Music and Spotify get about 1 million clicks a day each from Shazam, this could stop for Spotify after the acquisition if Apple decides to shut down Shazam.
Commissioner Margrethe Vestager, in charge of competition policy, said: “The way people listen to music has changed significantly in recent years, with more and more Europeans using music streaming services. Our investigation aims to ensure that music fans will continue to enjoy attractive music streaming offers and won’t face less choice as a result of this proposed merger.”
It will be interesting to see what happens, if the EU Commission decides that the deal is bad news for consumer then the takeover could be blocked.
Source EU
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