Dolby has just released details of its next-generation 3D glasses, which have been designed using Dolby’s technical knowledge combined with the expertise of a leading eyewear design company. These innovative glasses also include 3M’s new multilayer optical film lenses, promising an enhanced viewing experience.
The new 3D glasses have been announced ahead of CinemaCon 2011, which starts next week, and are priced at a point that should keep theater operators happy. While they may not be the most stylish 3D glasses on the market, their cost-effectiveness makes them a sensible choice over single-use pairs.
Innovative Design and Features
The new 3D glasses have been designed to be washable, making them a more sustainable option compared to disposable glasses. This feature not only reduces waste but also ensures that the glasses can be reused multiple times, providing a cost-effective solution for theater operators. Additionally, the glasses have been fitted with RFID tags for inventory tracking and theft management, which is a significant advantage for theaters in maintaining their stock and reducing losses.
The inclusion of 3M’s multilayer optical film lenses is a game-changer. These lenses are designed to enhance the 3D viewing experience by providing clearer and more vibrant images. The multilayer technology helps in reducing glare and improving contrast, making the 3D effects more pronounced and enjoyable for the audience. This technological advancement ensures that viewers get the best possible experience, making movie-watching more immersive and engaging.
Market Impact and Availability
Dolby’s new 3D glasses are available for purchase at $12.00 per pair, or even lower when purchased as part of a Dolby 3D bundle. This pricing strategy is likely to appeal to theater operators who are looking for cost-effective yet high-quality 3D glasses. The affordability of these glasses, combined with their durability and advanced features, makes them an attractive option for theaters aiming to enhance their 3D offerings without incurring excessive costs.
Dolby will be showcasing the new next-generation 3D glasses at booth (1600A) during CinemaCon 2011 at Caesars Palace. This event is a significant platform for Dolby to demonstrate the capabilities of their new glasses to industry professionals and potential buyers. CinemaCon is one of the largest gatherings of cinema owners and operators, making it an ideal venue for Dolby to highlight the benefits and features of their latest product.
The introduction of these new 3D glasses is expected to have a considerable impact on the market. With the increasing popularity of 3D movies, there is a growing demand for high-quality 3D glasses that can provide an exceptional viewing experience. Dolby’s new glasses, with their advanced technology and practical design, are well-positioned to meet this demand. The washable feature and RFID tags add to their appeal, making them a practical choice for theaters looking to invest in durable and efficient 3D glasses.
In conclusion, Dolby’s next-generation 3D glasses represent a significant advancement in 3D eyewear technology. By combining Dolby’s technical expertise with the design prowess of a leading eyewear company and incorporating 3M’s multilayer optical film lenses, these glasses offer a superior viewing experience. Their affordability, durability, and advanced features make them an excellent choice for theater operators and a promising addition to the 3D glasses market. Be sure to check them out at CinemaCon 2011 to see firsthand the future of 3D movie-watching.
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