Dolby has this week unveiled a new line of 3D glasses for use in cinemas, specifically designed for children. Rather than supplying 3D glasses in one size, cinemas can now provide the smaller Dolby 3D Kids glasses as an alternative for young viewers.
Apart from their smaller size, the children’s 3D glasses use exactly the same technology as their larger adult versions, making use of multilayer optical film lenses available through 3M.
Enhanced Viewing Experience for Children
The new Dolby 3D Kids’ Glasses can also be reused and fitted with RFID and Sensomatic tags to make sure they stay on site and don’t walk away at the end of the movie. This feature is particularly beneficial for cinema operators, as it helps in managing inventory and reducing losses. The RFID tags can be scanned to keep track of the glasses, ensuring they are returned after each use.
Moreover, the smaller size of these glasses ensures a better fit for children, making the 3D viewing experience more comfortable and immersive. Poorly fitting glasses can often detract from the enjoyment of a 3D movie, as they may slip off or cause discomfort. By providing a size specifically designed for children, Dolby is addressing a significant gap in the market and enhancing the overall cinema experience for younger audiences.
Technological Advancements and Market Impact
The new Dolby 3D glasses will be made available this summer to theatre-goers, coinciding with the launch of Pixar’s highly anticipated movie, Cars 2. This timing is strategic, as Cars 2 is expected to be one of the biggest grossing movies of the year. By introducing the 3D Kids glasses alongside such a major release, Dolby is likely to see a significant uptake in their use, as families flock to cinemas to watch the latest blockbuster in 3D.
In addition to enhancing the viewing experience for children, the introduction of these glasses also represents a broader trend in the cinema industry towards more inclusive and tailored viewing options. As 3D technology continues to evolve, companies like Dolby are constantly seeking ways to improve the user experience and make it accessible to a wider audience. The development of 3D glasses specifically for children is a prime example of this trend, demonstrating a commitment to innovation and customer satisfaction.
Furthermore, the use of multilayer optical film lenses from 3M ensures that the quality of the 3D experience is not compromised. These lenses are designed to provide clear, vibrant images, enhancing the depth and realism of the 3D effect. By maintaining the same high standards of technology in both the adult and children’s versions of the glasses, Dolby is ensuring that all viewers, regardless of age, can enjoy the best possible 3D experience.
Overall, the introduction of Dolby’s 3D Kids glasses is a significant development in the world of cinema. It not only addresses a practical need for better-fitting 3D glasses for children but also enhances the overall viewing experience, making 3D movies more enjoyable for younger audiences. As cinemas continue to seek ways to attract and retain viewers, innovations like these will play a crucial role in shaping the future of the industry.
Source: Tech Radar : Techritual
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