We recently heard via an official statement from Verizon that the launch of the iPhone 4 broke all of the company’s previous first day sales records, although they haven’t as yet released any specific numbers.
Now according to analyst Phil Cusick from JPMorgan, Verizon may have sold as many as 500,000 iPhone 4’s on the first day when it was made available to pre-order to existing customers.
The previous record for first day sales at Verizon was held by the Motorola Droid, which sold a total of 100,000 units on the first day, and it looks like the iPhone 4 sales could be much higher.
Breaking Down the Numbers
Of course, these 500,000 iPhone 4 sales are based on analysis rather than any facts from Verizon, but it does sound about right. The sheer anticipation and demand for the iPhone 4, especially given its success on other carriers, likely contributed to these impressive numbers. The iPhone 4 was a significant upgrade from its predecessors, featuring a higher resolution display, better camera, and the introduction of FaceTime video calling, which made it a highly sought-after device.
Moreover, the iPhone 4’s launch on Verizon marked a pivotal moment for both Apple and Verizon. For years, AT&T had been the exclusive carrier for the iPhone in the United States, and the introduction of the iPhone 4 on Verizon’s network opened up a new market segment. Many Verizon customers who had been waiting for the iPhone now had the opportunity to purchase it without switching carriers.
Future Sales Projections
We suspect that sales will be even higher when it goes on sale to everyone later this week. The initial pre-order phase was limited to existing Verizon customers, but once the iPhone 4 becomes available to the general public, we can expect another surge in sales. Historically, Apple products have shown strong sales performance not just on launch day but also in the weeks and months following their release.
Additionally, the iPhone 4’s launch on Verizon could have a ripple effect on the broader smartphone market. Competitors like Android and BlackBerry may feel increased pressure to innovate and offer competitive features to keep up with the iPhone’s popularity. This could lead to a more dynamic and rapidly evolving smartphone market, benefiting consumers with more choices and better technology.
Have a look at our article on the difference between the iPhone 4 and iPhone 4S, and also make sure you check out our iPhone 4S review.
via Gotta Be Mobile
Image Credit: iFixit
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