If you are eagerly awaiting the launch of the new Fossil Meta Watch which was originally expected to arrive in the second quarter of this year. New developments have now seen Fossil sell off the assets to form leads of the Fossil Watch Technology Division.
The reason for the sale is because the Meta Watch doesn’t fall within Fossils core expertise. Rather than see the project flounder Fossil decided to sell the project to a group of investors led by Juha Pinomaa, former President of Suunto and a former Nokia exec.
Bill Geiser, CEO, Meta Watch explains:
“It’s good for Fossil, good for us and good for this category. But the connected watch business wasn’t in scope of Fossil’s core competency of lifestyle products. So this generated an opportunity for a focused team to take this on because when you throw radios in these products, it changes everything”
Hopefully this move will now allow the Meta Watch to gain speed again and actually make it to market later this month, priced at $200.