If you are eagerly awaiting the launch of the new Fossil Meta Watch which was originally expected to arrive in the second quarter of this year, new developments have now seen Fossil sell off the assets to form leads of the Fossil Watch Technology Division.
The reason for the sale is because the Meta Watch doesn’t fall within Fossil’s core expertise. Rather than see the project flounder, Fossil decided to sell the project to a group of investors led by Juha Pinomaa, former President of Suunto and a former Nokia exec.
Bill Geiser, CEO, Meta Watch explains:
“It’s good for Fossil, good for us and good for this category. But the connected watch business wasn’t in scope of Fossil’s core competency of lifestyle products. So this generated an opportunity for a focused team to take this on because when you throw radios in these products, it changes everything”
The Strategic Shift
The strategic shift by Fossil to sell off the Meta Watch project underscores a broader trend in the tech industry where companies are increasingly focusing on their core competencies. For Fossil, a brand renowned for its stylish and lifestyle-oriented timepieces, venturing into the tech-heavy domain of connected watches posed significant challenges. The integration of advanced technologies such as Bluetooth, Wi-Fi, and other connectivity features requires specialized expertise that goes beyond traditional watchmaking.
By transferring the project to a dedicated team led by Juha Pinomaa, Fossil ensures that the Meta Watch receives the focused attention and resources it needs to succeed. Pinomaa’s background with Suunto, a company known for its high-performance sports watches, and his experience at Nokia, a pioneer in mobile technology, make him an ideal leader for this venture.
What to Expect from the Meta Watch
The Meta Watch is anticipated to be a game-changer in the connected watch market. Priced at $200, it aims to offer a blend of style and functionality that appeals to tech-savvy consumers. The watch is expected to feature a range of smart capabilities, including notifications for calls, messages, and emails, fitness tracking, and possibly even integration with other smart devices.
One of the key selling points of the Meta Watch is its potential to serve as a bridge between traditional watch aesthetics and modern smart functionalities. Unlike many smartwatches that prioritize tech features over design, the Meta Watch aims to maintain a balance, making it suitable for both tech enthusiasts and fashion-conscious individuals.
The involvement of Bill Geiser, a seasoned expert in the wearable tech industry, further adds credibility to the project. Geiser’s vision for the Meta Watch is to create a product that not only meets the technological demands of today’s consumers but also aligns with their lifestyle preferences.
Hopefully, this move will now allow the Meta Watch to gain speed again and actually make it to market later this month, priced at $200.
Source: Slashgear
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