Apple changed its app store logo when it released iOS 11. Previously, the logo featured a pencil, paintbrush, and a ruler arranged to resemble the letter A. This design was iconic and easily recognizable among Apple users.
The new logo, while maintaining the essence of the previous design, has undergone a subtle transformation. It now appears to use what look like lollipop sticks to form the letter A. This change, although minor, has sparked controversy. A Chinese clothing brand called KON is accusing Apple of copying their logo with the new app store logo.
Comparison of the Logos
As we can see from the pictures, the two logos are indeed very similar. The resemblance is striking, with both logos featuring three elongated shapes arranged in a triangular formation. However, it is important to note that Apple’s new logo is clearly an evolution of their previous app store logo. The design change seems to be a natural progression rather than an intentional copy.
KON, a Chinese clothing brand that started back in 2009, is now suing Apple in China. The company claims that Apple’s new app store logo infringes on their trademark. KON is demanding that Apple publicly apologize for using its logo and cease selling devices that feature the logo. Additionally, KON is seeking financial compensation from Apple for the alleged infringement.
Legal Implications and Industry Reactions
The legal battle between KON and Apple raises several interesting questions about trademark law and intellectual property rights. Trademark infringement cases often hinge on whether the accused party intentionally copied the design and whether the similarity between the logos is likely to cause confusion among consumers.
In this case, it seems unlikely that Apple intentionally copied KON’s logo. The tech giant has a long history of designing its own unique logos and branding elements. Moreover, the new app store logo is a clear evolution of the previous design, which has been in use for many years.
However, the similarity between the two logos cannot be denied. This case highlights the challenges that companies face in protecting their intellectual property in a global marketplace. With the proliferation of brands and logos, it is becoming increasingly difficult to create truly unique designs that do not resemble existing trademarks.
Industry reactions to the lawsuit have been mixed. Some experts believe that KON has a valid claim and that Apple should have conducted a more thorough trademark search before releasing the new logo. Others argue that the similarities between the logos are coincidental and that KON is simply trying to capitalize on Apple’s success.
Regardless of the outcome, this case serves as a reminder of the importance of conducting thorough trademark searches and ensuring that new designs do not infringe on existing trademarks. Companies must be vigilant in protecting their intellectual property and be prepared to defend their designs in court if necessary.
It will be interesting to see what happens between the two companies and whether Apple will change its app store logo. If the court rules in favor of KON, Apple may be forced to redesign the logo once again. Alternatively, the two companies could reach a settlement, with Apple agreeing to pay compensation to KON and continue using the current logo.
Source MacRumors
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