Good news for subscribers to Hulu Plus with CBS and Hulu announcing a non-exclusive multi-year licensing agreement that will bring streaming CBS programming to Hulu Plus. Neither party is disclosing the terms of the deal, but CBS content is expected to start appearing on Hulu Plus in January of 2013.
Expanding the Hulu Plus Library
Hulu Plus subscribers will be able to access over 2600 different episodes from CBS TV series that are no longer in production. Sadly, that probably means you won’t find any episodes of current programming. However, this extensive library will include a variety of genres and eras, ensuring that there is something for everyone.
Programs that will be offered include “Medium,” “Numb3rs,” and “CSI: Miami,” as well as classics such as “Star Trek,” “I Love Lucy,” and “The Twilight Zone.” These shows have been fan favorites for years and their addition to Hulu Plus will undoubtedly attract both new subscribers and retain existing ones.
“We’re excited to deliver CBS library programming to Hulu Plus subscribers,” said Scott Koondel, Senior Vice President of Corporate Licensing, CBS Corporation. “This marks another agreement that meets the growing demand for our content on new platforms while establishing other incremental ways to get paid for our library.”
Impact on Streaming Services
The inclusion of CBS content on Hulu Plus is a significant move in the competitive landscape of streaming services. As more viewers shift from traditional cable to streaming platforms, the demand for diverse and high-quality content has never been higher. By adding CBS’s extensive library, Hulu Plus is positioning itself as a more comprehensive service, capable of competing with giants like Netflix and Amazon Prime Video.
Moreover, this deal highlights the evolving strategies of traditional networks like CBS. By licensing their content to streaming platforms, they can reach a broader audience and generate additional revenue streams. This is particularly important as advertising revenues from traditional TV continue to decline.
For example, classic shows like “I Love Lucy” and “The Twilight Zone” have a timeless appeal that can attract viewers across different age groups. Younger audiences who may not have had the chance to watch these shows during their original run can now discover them on Hulu Plus. On the other hand, older viewers can revisit their favorite episodes, creating a sense of nostalgia.
Future Prospects and Viewer Experience
Looking ahead, this agreement could pave the way for more collaborations between streaming services and traditional networks. As the competition intensifies, exclusive and non-exclusive deals like this one will become increasingly common. This is good news for viewers, as it means more content will be available on their preferred platforms.
Additionally, the user experience on Hulu Plus is likely to improve with the addition of CBS content. The platform already offers a user-friendly interface and personalized recommendations, and the new content will enhance these features. For instance, if a user enjoys crime dramas, Hulu Plus can now recommend “CSI: Miami” alongside its existing offerings.
The non-exclusive multi-year licensing agreement between CBS and Hulu Plus is a win-win for both parties and, most importantly, for the subscribers. With over 2600 episodes from a variety of beloved CBS TV series, Hulu Plus is set to become an even more attractive option for streaming enthusiasts. As the landscape of digital entertainment continues to evolve, such partnerships will play a crucial role in shaping the future of how we consume content.
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