As well as announcing their new EOS Rebel T3 And T3i DSLR today, Canon has also unveiled a new line of PowerShot point-and-shoot cameras equipped with GPS features.
Canon’s new line-up includes the Canon PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS, and ELPH 100 HS, each fitted with a 12.1-megapixel sensor and Canon’s DIGIC 4 Image Processor. These models range in price from $349 to $199, making them accessible to a wide range of consumers.

Canon PowerShot SX230 HS
The Canon PowerShot SX230 HS is equipped with a 28mm lens that offers a 14x zoom and optical image stabilization (IS). This model also features a 3.0-inch PureColor II G LCD, which provides a clear and vibrant display for both shooting and reviewing photos. Additionally, the SX230 HS includes Movie Digest and iFrame movie modes, making it a versatile option for both photography and videography enthusiasts. The inclusion of GPS functionality allows users to geotag their photos, adding a layer of context and memory to their images.
Canon ELPH Series
The Canon ELPH 500 HS is designed for users who prefer a touch interface, as it lacks any form of optical or electronic viewfinder. Instead, all interaction takes place through its rear-panel PureColor II Touch LCD display. This model features a 4.4x optical zoom lens with equivalent focal lengths of 24-105mm, making it suitable for a variety of shooting scenarios from wide-angle landscapes to moderate telephoto shots.
The Canon ELPH 300 HS is a more budget-friendly option, priced $50 less than the 500 HS. It features an f2.7-5.9 24mm-equivalent ultrawide-angle lens with a 5x zoom and a 2.7-inch LCD. Despite its lower price, the 300 HS still offers impressive performance in a very small and portable body, making it an excellent choice for casual photographers who need a reliable camera on the go.
At the entry-level end of the spectrum is the Canon ELPH 100 HS, which features a 3-inch LCD and a 4x f2.8-5.9 28mm-equivalent wide-angle lens. Priced at $199.99, this model is the most affordable in the new lineup. Despite its lower price point, the 100 HS still offers full HD video capture, ensuring that users can record high-quality videos without breaking the bank.
All of the models in Canon’s new PowerShot lineup are capable of capturing video in full HD, providing users with the ability to record high-definition videos with ease. This feature is particularly beneficial for those who want to capture both photos and videos without needing to carry multiple devices.
In addition to their impressive technical specifications, these new PowerShot cameras are designed with user-friendly features that make them accessible to photographers of all skill levels. The inclusion of Canon’s DIGIC 4 Image Processor ensures fast performance and high-quality images, while the various zoom and lens options provide flexibility for different shooting situations.
Overall, Canon’s new PowerShot lineup offers a range of options to suit different needs and budgets. Whether you’re a casual photographer looking for an easy-to-use point-and-shoot camera or a more experienced user seeking advanced features like GPS and full HD video capture, there’s likely a model in this lineup that will meet your requirements.
Via Slashgear
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