BlackBerry has announced a new licensing deal with Optiemus Infracom LTD, the company will produce devices under the BlackBerry name in a number of markets which will include India, Sri Lanka, Nepal and Bangladesh.
BlackBerry will license its name and software to Optiemus Infracom LTD and they will design and manufacture the handsets.
Under the terms of the agreement, BlackBerry will license its security software and services suite, as well as related brand assets to Optiemus Infracom Ltd. The partner will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices that offer the full BlackBerry experience, including the trusted BlackBerry for Android secure software, in India, Sri Lanka, Nepal and Bangladesh. BlackBerry will continue to control and develop its security and software solutions and maintain trusted BlackBerry security software, including regular Android security updates to the platform.
As BlackBerry has previously announced, the company is transitioning its handheld devices strategy to focus on continued software innovation – ultimately providing the most secure and comprehensive software for devices around the world, while leveraging third parties to develop hardware and distribute and market the BlackBerry handset brand. Importantly, the agreement between BlackBerry and Optiemus Infracom Ltd also supports the Indian Government’s “Make in India” initiative, which aims to create local manufacturing and job opportunities.
As soon as we get some details on the first handsets that will be launched as part of the deal between BlackBerry and Optiemus, we will let you guys know.