We recently heard that Apple is talking to music companies in an attempt to get prices for music streaming reduced, and they have plans to cut the cost of their Beats Music subscription service in half to $5 a month.
Now according to a recent report from the Wall Street Journal, Apple intends to integrate Beats Music into iTunes, this will apparently happen next year, although there are no details on exactly when.
Apple may also do away with the Beats Music brand and instead will use their iTunes brand for their new music streaming service, the company has seen sales of digital music decline, and they intend to use Beats Music as a way to generate revenue to combat falling record sales.
How exactly Beats Music will be integrated into iTunes is not known as yet, it could possibly come as an add on option to iTunes, which would be available for a monthly fee.
The current price of a subscription to Beats Music is $10 a month, Apple are looking to reduce this to $5 a month, and if they manage to talk the record companies into lower prices, then we could see the price of other music streaming services fall as well.
Source , The Verge
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