The Apple Watch launches tomorrow, although you won’t actually be able to buy the device in Apple’s retail stores.
It looks like the Apple Watch will be available in some stores around the world, just not Apple Stores. Instead, the device will be available in the luxury retailers that Apple has teamed up with.
Exclusive Retail Partnerships
A number of high-end retailers will have limited stock of the Apple Watch on launch day. These partnerships with luxury retailers are part of Apple’s strategy to position the Apple Watch not just as a piece of technology, but as a fashion statement. By placing the Apple Watch in these exclusive stores, Apple aims to attract a different kind of customer—those who frequent high-end boutiques and are willing to spend more on premium products.
Here is a list of some of the stores where the Apple Watch will be available:
Maxfield in LA
Colette in Paris, France
The Corner, Berlin Germany
10 Corso Como in Milan, Italy
Dover Street Market in the UK and Japan
These retailers are known for their curated selections of luxury goods, and the inclusion of the Apple Watch in their inventory underscores the device’s dual role as both a tech gadget and a fashion accessory.
Why Not Apple Stores?
Apple won’t actually start selling the Apple Watch in their retail stores until around June. The above retailers apparently have limited stock of the device, making it even more exclusive and desirable. One of the rumored reasons for this staggered release is the sheer variety of models available. The Apple Watch comes in multiple styles, sizes, and materials, including aluminum, stainless steel, and even 18-karat gold. This wide range of options makes it challenging to stock every model in every Apple Store.
By encouraging people to order their new smartwatch online and through the Apple Store app, Apple can better manage inventory and ensure that customers get the exact model they want. This approach also allows Apple to gather data on which models are most popular, helping them to better allocate stock to their retail stores when they do start selling the watches in June.
Another reason for this strategy could be to create a sense of urgency and exclusivity around the product. Limited availability in select high-end stores can drive up demand and make the Apple Watch seem even more desirable. This is a common tactic in the luxury goods market, where scarcity often adds to the allure of a product.
Customer Experience and Convenience
Ordering online or through the Apple Store app also offers a more personalized shopping experience. Customers can take their time to explore the different models, read reviews, and make an informed decision without the pressure of a crowded store. Apple has always been known for its focus on customer experience, and this approach aligns with that philosophy.
Moreover, the online ordering system allows for customization options that might not be available in-store. For example, customers can choose different bands and accessories to go with their Apple Watch, creating a truly personalized product. This level of customization is another way Apple is setting its smartwatch apart from competitors.
In conclusion, while you won’t be able to walk into an Apple Store and buy an Apple Watch tomorrow, the device’s availability in select luxury retailers and online offers a unique and exclusive shopping experience. This strategy not only helps Apple manage its diverse inventory but also positions the Apple Watch as a premium, must-have accessory.
Source Engadget
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