Apple is apparently going to launch the new Apple Watch 2 at the same time as the iPhone 7 and 7 Plus. The iPhone 7 and 7 Plus are expected to go on sale some time in September so we can expect the new Apple Watch to debut at the same time.
The news comes in a report from Digitimes who have apparently received details about the device from Apple’s supply chain.
Orders for the upcoming Apple Watch have been higher-than-expected, said the sources. Judging from the orders, the sources estimated that about two million units of the new Apple Watch could be shipped monthly.
Sales of the Apple Watch have been a disappointment, the sources suggested. Therefore, the recent pull-in of orders for the second generation from Apple is “rather aggressive,” the sources said.
Anticipated Features and Improvements
The Apple Watch 2 is rumored to come with a similar design to the existing device and will feature new hardware inside. This includes a faster processor, improved battery life, and possibly new health-related sensors. The device will also come with watchOS 3, which was made official at WWDC 2016 this week. WatchOS 3 promises to bring a host of new features and improvements, such as faster app performance, a new Dock for quickly accessing favorite apps, and enhanced fitness tracking capabilities.
One of the most exciting rumored features is the inclusion of a GPS chip, which would allow for more accurate tracking of outdoor activities without needing to be tethered to an iPhone. This would be a significant upgrade for fitness enthusiasts and could make the Apple Watch 2 a more compelling option for those who engage in outdoor sports and activities.
Market Expectations and Challenges
The initial Apple Watch did not meet Apple’s sales expectations, which has led to a more aggressive approach for the second generation. According to the sources, Apple is aiming to ship about two million units of the new Apple Watch monthly. This ambitious target suggests that Apple is confident in the improvements and new features of the Apple Watch 2, and believes it will resonate better with consumers.
However, the smartwatch market is highly competitive, with strong offerings from companies like Samsung, Garmin, and Fitbit. Each of these competitors has its own strengths, whether it’s advanced fitness tracking, long battery life, or a wide range of compatible apps. Apple will need to ensure that the Apple Watch 2 stands out not just in terms of hardware, but also in terms of the overall user experience.
Another challenge is the price point. The original Apple Watch was considered by many to be on the expensive side, especially when compared to other smartwatches and fitness trackers. It will be interesting to see if Apple adjusts the pricing strategy for the Apple Watch 2 to make it more accessible to a broader audience.
The launch of the Apple Watch 2 alongside the iPhone 7 and 7 Plus is highly anticipated. With rumored improvements in hardware, new features in watchOS 3, and a more aggressive market strategy, Apple is clearly aiming to make a significant impact in the smartwatch market. Whether these efforts will translate into higher sales and greater consumer adoption remains to be seen, but the early signs are promising.
Source Digitimes
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