Apple’s SVP of Retail Angela Ahrendts has sent out a new memo to the company’s staff and it looks like Apple wants people to buy the Apple Watch and future devices online rather than in the Apple Stores.
According to the memo, Apple wants people to use the App Store app and also the online store to buy the Apple Watch and also the company’s new MacBook.
“The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives. This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You’ll make their day.”
This is a different strategy than Apple has used in the past, where company has encouraged people to buy their new devices in Apple’s Stores on launch day.
Apple will start taking pre-orders of the Apple Watch in their retail stores and also online from this Friday and the device will go on sale on the 24th of April.