Apple recently announced their new Apple TV, which is due to ship at the end of September. Now it seems that Apple has signed a deal with a company called Rovi, which could mean that Apple has a few other things planned for Apple TV.
Rovi licenses interactive program guides and also digital content protection technologies, although we suspect it is the interactive program guide that Apple has signed the deal on which could see live TV on the new Apple TV.
Rovi offers an integrated range of products that enable consumer electronics manufacturers, service providers, content publishers, and entertainment web portals to deliver a robust digital entertainment experience to consumers,” the company’s website reads. “By bringing together data solutions, connected platforms and guidance technology, we provide a simple, personalized digital experience that helps customers create deeper entertainment connections for their users.”
Potential Features of the New Apple TV
The partnership with Rovi could bring a host of new features to the Apple TV. One of the most anticipated features is the integration of live TV. This would be a significant addition, as it would allow users to watch live broadcasts directly through their Apple TV, eliminating the need for a separate cable or satellite subscription. This could be a game-changer for cord-cutters who rely on streaming services for their entertainment needs.
Additionally, Rovi’s interactive program guides could enhance the user experience by providing detailed information about TV shows, movies, and other content. This could include features like personalized recommendations, advanced search capabilities, and the ability to set reminders for upcoming shows. The integration of these guides could make it easier for users to discover new content and keep track of their favorite programs.
Impact on the Streaming Market
The introduction of live TV on Apple TV could have a significant impact on the streaming market. Apple has already made a name for itself with its high-quality hardware and user-friendly interfaces, and adding live TV to the mix could make Apple TV a more attractive option for consumers. This could put pressure on other streaming device manufacturers, such as Roku and Amazon, to enhance their own offerings.
Moreover, the deal with Rovi could also pave the way for Apple to introduce new content protection technologies. This would be particularly important for content creators and distributors, as it would help prevent piracy and ensure that their content is only accessible to authorized users. By offering robust content protection, Apple could attract more content providers to its platform, further expanding the range of available content for users.
It will be interesting to see what Apple has planned for Apple TV. We suspect they have a few more things up their sleeve for the new set-top box. For instance, there have been rumors about Apple developing its own original content, similar to what Netflix and Amazon have done. If these rumors are true, the new Apple TV could become a one-stop-shop for all types of entertainment, from live TV to on-demand streaming and original programming.
The partnership between Apple and Rovi could bring significant enhancements to the Apple TV, making it a more versatile and attractive option for consumers. With the potential addition of live TV, interactive program guides, and advanced content protection technologies, the new Apple TV could set a new standard in the streaming market. We look forward to seeing what Apple has in store for its users.
via Apple Insider
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