Apple recently purchased Beats Audio and Beats Music in a deal which is worth $3 billion, and the Beats founders Dr. Dre and Jimmy Iovine now both work at Apple. This acquisition marked a significant move for Apple, as it not only expanded their hardware portfolio but also brought in a popular music streaming service.
Integration of Beats into Apple’s Ecosystem
Apple is now apparently moving Beats Audio support in-house, and it looks like Apple Care employees will now be dealing with any issues related to Beats headphones and speakers. This move is part of Apple’s broader strategy to integrate Beats more deeply into its ecosystem, ensuring a seamless experience for users across all Apple products.
The Beats Audio customer support was previously outsourced to a company called Sitel, and this company and Apple are currently sharing the support on Beats devices. However, Apple is apparently looking to move all of the support for Beats Audio devices over to their own in-house support team by March. This transition is expected to improve the quality of customer service, as Apple Care employees are known for their extensive training and expertise in handling Apple products.
Future of Beats Products and Services
We have seen a couple of new Beats devices since Apple took over the company. For instance, the Beats Solo Pro headphones were launched with features like active noise cancellation and the Apple H1 chip, which allows for seamless connectivity with other Apple devices. These new products highlight Apple’s commitment to maintaining the high-quality standards that Beats is known for while also integrating advanced Apple technologies.
Apple is also rumored to be integrating Beats Music into iTunes sometime in the future. This integration could potentially offer a more unified music experience for users, combining the extensive library of iTunes with the curated playlists and exclusive content available on Beats Music. Such a move would not only enhance the value proposition for Apple Music subscribers but also attract new users who are fans of the Beats brand.
Moreover, the acquisition has opened up new avenues for collaboration between Apple and artists. Dr. Dre and Jimmy Iovine, with their extensive experience and connections in the music industry, have been instrumental in bringing exclusive content and partnerships to Apple Music. This has helped Apple differentiate its music streaming service in a highly competitive market.
In addition to hardware and music streaming, Apple has also been exploring the potential of Beats in the fitness and wellness space. The Beats Powerbeats Pro, for example, are wireless earphones designed for athletes, featuring sweat and water resistance, long battery life, and secure-fit ear hooks. These products align well with Apple’s focus on health and fitness, as seen with the Apple Watch and the Health app.
Overall, the acquisition of Beats Audio and Beats Music has proven to be a strategic move for Apple, allowing the company to enhance its product offerings and strengthen its position in the music and audio market. As Apple continues to integrate Beats into its ecosystem, we can expect to see more innovative products and services that leverage the strengths of both brands.
Source 9 To 5 Mac
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