According to a recent report by Digitimes, Apple intends to release two iPads in 2012. The first one would be a high-end iPad 3 with a 9.7-inch touchscreen display boasting a resolution of 1536 x 2048 pixels. This model will feature dual LED light bars and a new Apple-produced A6 processor, plus an 8-megapixel camera. This high-resolution display is expected to offer a significantly improved visual experience, making it ideal for activities such as watching high-definition videos, playing graphics-intensive games, and reading e-books with crisp, clear text.
The report also says that the other iPad that Apple will release will have similar specifications but will come with a 5-megapixel camera and will be cheaper than the first model. This second iPad is likely aimed at consumers who want a high-quality tablet experience without the premium price tag. By offering a slightly downgraded camera, Apple can reduce costs while still providing a powerful and versatile device.
Apple’s Strategy for Market Segmentation
It is also possible that Apple will continue to sell the existing iPad 2 at a much cheaper price than it does at the moment, allowing Apple to compete with cheaper tablets from other manufacturers. This strategy would enable Apple to capture a broader segment of the market, appealing to both high-end users and budget-conscious consumers. By maintaining the iPad 2 in its lineup, Apple can offer a range of products at different price points, similar to its approach with the iPhone.
This makes sense because Apple now sells three different versions of the iPhone: the iPhone 3GS, the iPhone 4, and the iPhone 4S, all at different price points. This tiered pricing strategy has proven successful for Apple in the smartphone market, and it would be a good move for them to do something similar with the iPad. By offering multiple models, Apple can cater to various consumer needs and preferences, from those seeking the latest technology to those looking for a more affordable option.
Implications for the Tablet Market
The introduction of these new iPads could have significant implications for the tablet market. With the high-end iPad 3, Apple is likely to set a new standard for tablet performance and display quality. The inclusion of the A6 processor and an 8-megapixel camera suggests that Apple is focusing on delivering a top-tier user experience, which could attract professionals and tech enthusiasts who demand the best in mobile technology.
On the other hand, the more affordable iPad with a 5-megapixel camera could appeal to a wider audience, including students, casual users, and families. This model would provide a balance of performance and cost, making it accessible to those who might find the high-end iPad 3 out of their budget. By offering this range of options, Apple can strengthen its position in the tablet market and fend off competition from other manufacturers who are producing budget-friendly tablets.
Moreover, continuing to sell the iPad 2 at a reduced price could attract first-time tablet buyers or those looking for a secondary device. This approach not only broadens Apple’s customer base but also helps to clear out existing inventory, making way for the new models.
In conclusion, Apple’s plan to release two new iPads in 2012, along with the potential continuation of the iPad 2, reflects a strategic effort to dominate the tablet market by offering products that cater to different segments. Whether you’re a high-end user seeking the latest technology or a budget-conscious consumer looking for a reliable tablet, Apple’s diversified iPad lineup is designed to meet a wide range of needs and preferences.
Source DigiTimes
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