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Apple Responds To Microsoft Over ‘App Store’ Trademark


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Apple filed a trademark application for the term ‘App Store’ back in 2008, in January of this year Microsoft challenged the application saying that the term was too generic.

App Store

Now it looks like Apple is fighting back, in an attempt to secure the ‘App Store’ trademark, and according to MSNBC Apple has now filed a legal challenge against Microsoft.

Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public. Yet, Microsoft, missing the forest for the trees, does not base its motion on a comprehensive evaluation of how the relevant public understands the term APP STORE as a whole.

To be honest when you think about it, did anyone actually use the term ‘App Store’ before Apple launched their app store, and it has only become a popular term because of the popularity of the Apple App store, so we suspect in the end Apple will end up being granted the trademark.

via Mobile Burn

 

Filed Under: Apple

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  • Bricktom

    Good job too if Apple do too. I’m telling you now I’m a person Appstore was my idea which is a lie just like the adverts

  • Ezdee

    The term “App store” is generic. Just because no one ever called it an App store before, the term “app” has been around for decades. Microsoft’s trademark of the Windows name applied to an Operating System. The word “windows” is not generic in terms of an operating system, rather a function of that OS. What Apple is trying to do is the equivalent of trademarking the name “Grocery Store”.