Apple does not attend CES and they company never advertises at it, this has changed this year as Apple has but put a giant billboard in Las Vegas, this can be seen above.
The billboard was spotted b Chris Velazco from Engadget and it is Apple advertising the privacy of their iPhone with the slogan ‘ What happens on your iPhone stays on your iPhone’.
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z
— Chris Velazco (@chrisvelazco) January 4, 2019
We heard recently that Apple’s iPhone sales had started to slow down, so maybe Apple thinks thi billboard at CES could help them gain some new customers.
Source Chris Velazco, MacRumors