Apple is apparently looking to spend around $1 billion on original content over the next 12 months. The company will spend the $1 billion by producing new shows and also acquiring them for its Apple Music platform.
The company has already released a number of original shows, these include the Planet of the App show and their Carpool Karaoke show.
Apple’s Strategic Investment in Original Content
According to a recent report by the Wall Street Journal, Apple has big plans for its original content and has hired Jamie Erlicht and Zack Van Amburg, who were previously at Sony, to spearhead this initiative. Erlicht and Van Amburg have a strong track record in the entertainment industry, having been responsible for hit shows like “Breaking Bad” and “The Crown” during their tenure at Sony. Their expertise is expected to be a significant asset as Apple ventures deeper into the realm of original content.
Apple’s $1 billion investment is a clear indication of its commitment to becoming a major player in the entertainment industry. This move is seen as a direct challenge to established streaming giants like Netflix, Amazon Prime Video, and Hulu. By producing high-quality original content, Apple aims to attract a larger audience to its platform and enhance the overall value of its ecosystem.
Potential Impact on Apple TV and iTunes
Apple is expected to launch a new Apple TV later this year with 4K support, the device could be made official sometime in September along with the new iPhone. The introduction of 4K support is a significant upgrade, as it will allow users to enjoy content in ultra-high-definition, providing a more immersive viewing experience.
It is not clear as yet whether this new original content will only be made available on Apple Music, or whether Apple plans to also make it available on the new Apple TV and iTunes. However, it is highly likely that Apple will leverage its entire ecosystem to distribute its original content. By making the content available across multiple platforms, Apple can reach a wider audience and maximize its return on investment.
In addition to the new Apple TV, there are rumors that Apple may also introduce a subscription bundle that includes Apple Music, Apple TV, and other services. This would provide users with a comprehensive entertainment package and further strengthen Apple’s position in the market.
Apple’s foray into original content is not just about competing with other streaming services; it is also about enhancing the overall user experience. By offering exclusive content, Apple can create a more compelling reason for users to choose its products and services over those of its competitors. This strategy aligns with Apple’s broader goal of creating a seamless and integrated ecosystem that keeps users engaged and loyal.
Moreover, Apple’s investment in original content could have a ripple effect on the entertainment industry as a whole. As more tech companies like Apple, Amazon, and Google invest in original content, traditional media companies may face increased competition and pressure to innovate. This could lead to a more dynamic and diverse entertainment landscape, with a wider range of content options for consumers.
In conclusion, Apple’s $1 billion investment in original content represents a significant strategic move for the company. By producing high-quality shows and leveraging its ecosystem, Apple aims to attract a larger audience and enhance the overall value of its platform. With the launch of the new Apple TV and potential subscription bundles, Apple is well-positioned to become a major player in the entertainment industry. The impact of this investment will be closely watched by industry observers and consumers alike.
Source, 9 to 5 Mac
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
