We previously heard a number of rumors that Apple was working on a subscription bundle for Apple Music, Apple TV+, Apple News, and more, and now those rumors have surfaced again.
The guys over at 9 to 5 Mac have discovered references to a new services bundle in the new iOS 13.5.5 beta software that was released recently.
References to ‘bundle offer’ and ‘bundle subscription’ have appeared in the new iOS 13.5.5 beta 1 software. These references were not present in previous versions of iOS, indicating that Apple is actively working on this new feature.
Potential Benefits of an Apple Subscription Bundle
Apple could offer a subscription bundle for a monthly fee and provide discounts when you add multiple services to the bundle. Currently, Apple offers Apple Music, Apple Arcade, Apple TV+, and Apple News+ for a monthly fee. Each of these services has its own unique appeal:
– Apple Music: Provides access to over 70 million songs, curated playlists, and exclusive content.
– Apple Arcade: Offers a wide range of games without ads or in-app purchases.
– Apple TV+: Features original TV shows, movies, and documentaries.
– Apple News+: Gives access to hundreds of magazines and leading newspapers.
By bundling these services, Apple could create a more attractive and cost-effective package for its users. For example, a family that enjoys music, gaming, and streaming TV shows could benefit significantly from a bundled subscription, potentially saving money compared to subscribing to each service individually.
Speculations and Expectations
They may decide to offer a subscription bundle that combines all of these services into a single monthly fee, or they might allow users to choose specific services they want to include in their bundle. This flexibility could cater to a wide range of customer preferences and needs.
We suspect that this new feature could be announced later this month at Apple’s Worldwide Developers Conference (WWDC). The WWDC is a key event where Apple unveils its latest software updates and new features, making it an ideal platform to introduce a subscription bundle.
Additionally, the introduction of a subscription bundle could be a strategic move for Apple to compete with other tech giants like Amazon and Google, who also offer a variety of subscription services. For instance, Amazon Prime provides a combination of video streaming, music streaming, and free shipping, making it a popular choice among consumers.
Moreover, a bundled subscription could enhance user engagement and retention. By offering a comprehensive package, Apple can encourage users to explore and utilize multiple services, thereby increasing the overall value they derive from their subscriptions.
The discovery of references to a ‘bundle offer’ and ‘bundle subscription’ in the iOS 13.5.5 beta software suggests that Apple is indeed working on a new subscription bundle. This move could provide significant benefits to users by offering a more cost-effective and convenient way to access multiple Apple services. We look forward to seeing what Apple has in store for us at the upcoming WWDC.
Source 9 to 5 Mac
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