Apple could be launching a cheaper version of their Apple TV, the current device costs $179 and now Apple is considering launching a smaller device like the Amazon Fire TV stick and the Google Chromecast.
The news of this new devices comes in a report from The Information, the device would plug into the back of your TV like the Chromecast and Amazon device.
Apple has been working on a new TV streaming service and offering a much cheaper device would be a way to get more people to sign up to the service.
Amazon charges $39.99 for their device and Google charges $35 for their Chromecast, so Apple would probably price their device around the same price, possibly a little bit more. Of course this is speculation at the moment as Apple has apparently not decided whether or not they will launch this new Apple TV device.
Source The Information