It looks like Apple’s iPad is continuing to dominate the tablet market, according to a recent report from , Apple had 68 percent of the tablet market in quarter two of 2012.
Apple sold a total of 17.04 million iPads in quarter two, this is almost double Apple’s 2011 iPad shipments for the same quarter in 2011 which was at 9.25 million units.
In second place is Samsung, who according to the report shipped a total of 2.39 million iPad with a 9.6 percent share of the market, and third is Amazon with a 5 percent share of the market.
Apple’s Market Strategy
Apple’s success in the tablet market can be attributed to several key factors. Firstly, the company’s strong brand loyalty and ecosystem play a significant role. The seamless integration of hardware, software, and services creates a compelling user experience that is hard to match. Additionally, Apple’s continuous innovation and regular updates to the iPad lineup keep consumers interested and willing to upgrade. The introduction of features such as the Retina display, powerful processors, and a vast selection of apps available on the App Store further enhance the iPad’s appeal.
Moreover, Apple’s marketing strategies and retail presence contribute to its dominance. The company’s retail stores provide customers with hands-on experiences and personalized support, which can be a deciding factor for many buyers. Apple’s focus on education and enterprise markets also helps to expand its reach beyond just individual consumers.
Competition in the Tablet Market
While Apple leads the market, competitors like Samsung and Amazon are also making significant strides. Samsung’s Galaxy Tab series offers a range of options with different screen sizes and features, catering to a broader audience. Despite shipping fewer units than Apple, Samsung’s 9.6 percent market share indicates a strong presence in the market. Samsung’s strategy of offering diverse products at various price points helps attract different segments of consumers.
Amazon, on the other hand, has carved out a niche with its Kindle Fire tablets. These devices are particularly popular among budget-conscious consumers and those who are heavily invested in Amazon’s ecosystem of services, such as Prime Video, Kindle eBooks, and Amazon Music. The 5 percent market share held by Amazon demonstrates its ability to compete with more established brands.
What is interesting from the table is that Amazon are ahead of quite a few of the other tablet manufacturers, and it will be interesting to see what the first quarter sales of Google’s Nexus 7 tablet are like. The Nexus 7, launched in mid-2012, is Google’s attempt to capture a share of the tablet market. With its competitive pricing and solid performance, the Nexus 7 has the potential to disrupt the market dynamics further.
In conclusion, Apple’s iPad continues to lead the tablet market by a significant margin, thanks to its strong brand, innovative features, and effective marketing strategies. However, competitors like Samsung and Amazon are also making their mark, offering consumers a variety of choices. The introduction of new players like Google’s Nexus 7 adds another layer of competition, making the tablet market an exciting space to watch.
Source MacRumors
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