Apple has quietly increased the prices of its 256GB and 512GB versions of the iPad Pro. The price increases were spotted by MacRumors when the Apple Store came back online yesterday after the iPhone X event.
All models of the 256GB and 512GB of the iPad Pro are now $50 more than before. The 10.5 inch iPad Pro now costs $799 for the 256GB model and $999 for the 512GB model.
The 12.9 inch iPad Pro is now $949 for the 256GB model and $1,149 for the 512GB model. As yet, there are no details on why Apple has increased the prices of the larger storage versions of the iPad Pro.
Global Price Adjustments
Apple has also increased the price of the tablets in more countries, including the UK and Australia. This move has sparked discussions among consumers and analysts alike, as it is not common for Apple to adjust prices so soon after a product launch. The prices for the 64GB models of both iPad Pro tablets have not been increased, which suggests that the price hike is specifically targeted at the higher storage models.
In the UK, the 10.5 inch iPad Pro now costs £769 for the 256GB model and £969 for the 512GB model. The 12.9 inch iPad Pro is priced at £919 for the 256GB model and £1,119 for the 512GB model. Similarly, in Australia, the 10.5 inch iPad Pro costs AUD 1,229 for the 256GB model and AUD 1,479 for the 512GB model, while the 12.9 inch version is priced at AUD 1,429 for the 256GB model and AUD 1,679 for the 512GB model.
Possible Reasons for the Price Increase
There are several theories as to why Apple has decided to increase the prices of these specific models. One possibility is the rising cost of NAND flash storage, which is a key component in these high-capacity devices. The global demand for NAND flash has been increasing, driven by the growing need for storage in smartphones, tablets, and other electronic devices. This increased demand has led to higher prices for the component, which may have prompted Apple to adjust its pricing accordingly.
Another theory is that Apple is positioning the iPad Pro as a more premium product, differentiating it further from the standard iPad models. By increasing the price of the higher storage versions, Apple may be signaling that these models are intended for professional users who require more storage for their work, such as graphic designers, video editors, and other creative professionals.
Additionally, the price increase could be a strategic move to boost the average selling price (ASP) of the iPad Pro lineup. By raising the prices of the higher storage models, Apple can potentially increase its overall revenue from iPad sales, even if the number of units sold remains constant.
Despite the price increase, the iPad Pro remains a popular choice for consumers looking for a powerful and versatile tablet. With its advanced features, such as the A10X Fusion chip, ProMotion technology, and support for the Apple Pencil and Smart Keyboard, the iPad Pro continues to be a leading device in the tablet market.
Source The Verge
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