You have been able to pre-order movies and albums on iTunes for some time, and now Apple lets you pre-order apps in the App Store.
Apple has added a new feature to their App Store that lets you pre-order apps on iOS, macOS, and tvOS. Apple did this previously with Nintendo when they released Super Mario Run, although this was a one-off.
Pre-Order Feature for All Developers
Apple has now opened up the pre-order feature to all developers on their App Store platform. This new feature will be available to developers who are submitting new apps to the App Store. The developers must release their app within 90 days in order to offer it for pre-order. This means that developers can start marketing their apps well before the actual release date, creating buzz and anticipation among potential users.
This could be a useful feature for developers as it will help them sell their apps and generate revenue before it is released. By allowing pre-orders, developers can gauge the interest in their apps and make necessary adjustments before the official launch. This can also help in better planning and resource allocation for marketing and development.
Benefits for Users
For users, the pre-order feature offers several advantages. It allows them to secure their copy of an app before it becomes widely available. This is particularly useful for highly anticipated apps that might have limited availability or special launch promotions. Users can also benefit from early bird discounts or exclusive content that developers might offer to those who pre-order.
Moreover, pre-ordering apps can ensure that users get immediate access to the app as soon as it is released. This eliminates the need to constantly check the App Store for the release date and ensures that users are among the first to experience the new app.
Examples and Potential Impact
Consider the example of a popular game developer who is about to release a new game. By offering the game for pre-order, the developer can create a sense of urgency and excitement among fans. This can lead to a significant number of pre-orders, providing the developer with early revenue and valuable insights into the game’s potential success.
Another example could be a productivity app that offers exclusive features for those who pre-order. This can attract users who are looking for advanced tools and are willing to commit early to gain access to these features.
The pre-order feature can also impact the overall app ecosystem. It encourages developers to focus on quality and innovation, knowing that they have a platform to generate early interest and revenue. This can lead to a more vibrant and diverse App Store, offering users a wider range of high-quality apps.
In conclusion, Apple’s decision to allow pre-orders for apps on iOS, macOS, and tvOS is a significant development for both developers and users. It offers a new way for developers to market and sell their apps, while providing users with the opportunity to secure their favorite apps before they are officially released. This feature is likely to enhance the overall app experience and contribute to the continued growth and success of the App Store.
Source Cult of Mac
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