Details of Patent Application 20100312817 submitted by Apple indicate the company might be looking to enable app sharing between iOS devices. The patent details the mechanics of a system for iPhone, iPod touch, or iPad devices that could use peer-to-peer connections with other iOS devices to push across and share applications. This innovative approach could revolutionize how users interact with apps, making it easier to share and discover new applications.
Mechanics of App Sharing
The shared games would be embedded with codes and instructions, established by the developer, to set limitations, such as the number of times the game can be shared, how long it can be shared for, or the number of playable levels while in sharing mode. This ensures that developers retain control over their intellectual property while still allowing users to experience the app before making a purchase. For example, a game developer might allow a game to be shared five times, with each shared instance allowing access to the first three levels of the game. This trial period can entice users to purchase the full version if they enjoy the initial experience.
Other features also mentioned include one for users who use a public or shared network, like a WiFi network at a coffee house, to leave behind the applications for future users to discover. This could create a community-driven app discovery platform where users can find new and interesting apps based on what others have shared in the same location. Imagine sitting in a café and discovering a new productivity app that someone else left behind, which you can then try out and decide if it suits your needs.
Incentives for Sharing
Apple also details a method for developers to reward sharers with a cash commission, coupon codes for future purchases, or special incentives. This could encourage users to share apps more frequently, knowing that they could benefit financially or receive discounts on future purchases. For instance, if a user shares a paid app with five friends and two of them decide to purchase it, the original sharer might receive a small commission or a discount code for another app. This creates a win-win situation for both users and developers, fostering a more engaged and active user base.
Additionally, this system could help smaller developers gain more visibility for their apps. By incentivizing users to share their apps, developers can reach a wider audience without spending large amounts on marketing. This grassroots approach to app promotion could level the playing field, allowing indie developers to compete with larger companies.
Moreover, the patent hints at the possibility of integrating this sharing system with social media platforms. Users could share apps directly through their social media accounts, further increasing the reach and potential user base for the app. This integration could also provide valuable data for developers, helping them understand how their apps are being shared and used.
In conclusion, Apple’s patent application for app sharing between iOS devices presents a promising future for app discovery and user engagement. By allowing peer-to-peer sharing, setting usage limitations, and offering incentives for sharing, Apple could create a more dynamic and interactive app ecosystem. This system not only benefits users by making it easier to discover and try new apps but also provides developers with new opportunities to promote their products and reach a broader audience.
Via Slashgear
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