We were expecting to see the new Apple AirPods 3 some time this month, although it may turn out that they will not launch until later in the year.
The news comes in a report from Apple analyst Ming-Chi Kuo who has revealed that production of the new AirPods 3 may not start until the third quarter, this would mean that they would not ship until later in the year.
If AirPods 2 will go to end-of-life after AirPods 3’s mass production, we estimate AirPods 3, AirPods Pro, AirPods 2, and AirPods Max will account for about 40%, 28%, 31%, and 1% of total shipments, respectively, in 2021. If AirPods 2 will continue production after mass production of AirPods 3, we estimate AirPods 3, AirPods Pro, AirPods 2, and AirPods Max will account for about 32%, 28%, 39%, and 1% of total shipments in 2021, respectively.
Anticipated Features and Improvements
The upcoming AirPods 3 are expected to bring several new features and improvements over their predecessors. Rumors suggest that the design will be more in line with the AirPods Pro, featuring a shorter stem and a more ergonomic fit. This could potentially enhance comfort and stability during use. Additionally, the AirPods 3 are likely to include improved sound quality, thanks to advancements in Apple’s audio technology.
Another anticipated feature is the inclusion of spatial audio, which provides a more immersive listening experience by simulating surround sound. This feature is already available on the AirPods Pro and AirPods Max, and its inclusion in the AirPods 3 would make them a more attractive option for users seeking high-quality audio experiences.
Market Impact and Competition
The delay in the launch of the AirPods 3 could have significant implications for Apple’s market strategy. The wireless earbud market has become increasingly competitive, with numerous companies offering high-quality alternatives at various price points. Brands like Samsung, Sony, and Jabra have all released compelling products that challenge Apple’s dominance in this space.
Despite the competition, Apple has managed to maintain a strong market presence, largely due to the seamless integration of AirPods with the Apple ecosystem. Features like automatic device switching, hands-free Siri access, and the H1 chip’s low-latency performance make AirPods a preferred choice for many Apple users.
However, the delay in the AirPods 3 launch could give competitors an opportunity to capture more market share. For instance, Samsung’s Galaxy Buds Pro and Sony’s WF-1000XM4 are both highly regarded for their sound quality and noise-canceling capabilities. If Apple does not introduce the AirPods 3 soon, they risk losing potential customers to these alternatives.
I guess we will have to wait until Apple’s press event to find out if they do intend to launch some new AirPods 3 later this month.
Source MacRumors
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