Over the weekend at the MIPTV conference in Cannes, Rovio has announced plans to launch a new Angry Birds cartoon in the autumn of 2012. The new Angry Birds cartoon series will consist of 52 episodes, each around 3 minutes in length, featuring all your favorite characters from the game.
Nick Dorra, Rovio’s head of animation, said at the MIPTV conference in Cannes: “We’re going to roll it out on all possible devices,”-“We want to be on all screens.”
The Expansion of the Angry Birds Universe
Dorra also revealed that a new Angry Birds movie is currently in development and set to launch sometime in either 2013 or 2014. However, details on the new project are still under wraps. This move to expand into television and film is a significant step for Rovio, as it aims to transform Angry Birds from a popular game into a comprehensive entertainment franchise.
Angry Birds started life as a strategy puzzle video game developed by Finnish computer game developer Rovio Mobile back in 2009 for iOS devices. The game quickly gained popularity due to its simple yet addictive gameplay, where players use a slingshot to launch birds at structures to defeat pigs. Since then, it has now been released on all mobile platforms and more, with over 12 million copies of the game being purchased from the Apple iTunes Store alone.
Global Reach and Cultural Impact
The success of Angry Birds has not been limited to just the gaming world. The franchise has expanded into various forms of media and merchandise, including toys, clothing, and even theme parks. The game’s characters, such as Red, Chuck, and Bomb, have become iconic figures recognized worldwide. This widespread recognition has paved the way for the upcoming cartoon series and movie, as fans are eager to see their favorite characters in new adventures.
The decision to create a cartoon series with 52 episodes indicates Rovio’s commitment to providing continuous entertainment for its audience. Each episode, being around 3 minutes long, is designed to be easily consumable, making it perfect for short breaks or quick entertainment on the go. This format also aligns well with the current trend of short-form content, which is increasingly popular on platforms like YouTube and social media.
Moreover, Rovio’s strategy to “be on all screens” highlights their understanding of the modern media landscape. By making the cartoon series available on various devices, including smartphones, tablets, and smart TVs, Rovio ensures that they can reach a broad audience. This approach not only caters to the existing fan base but also attracts new viewers who may not be familiar with the game.
In addition to the cartoon series and movie, Rovio has also been exploring other avenues to keep the Angry Birds brand relevant. For instance, they have introduced new game versions, such as Angry Birds Space and Angry Birds Star Wars, which incorporate different themes and gameplay mechanics. These variations keep the gameplay fresh and exciting, encouraging players to continue engaging with the franchise.
The announcement at the MIPTV conference in Cannes marks a significant milestone for Rovio and the Angry Birds franchise. With the upcoming cartoon series and movie, Rovio is set to solidify its position as a major player in the entertainment industry. Fans can look forward to more adventures with their favorite birds and pigs, as Rovio continues to innovate and expand the Angry Birds universe.
Source: Telegraph
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