Yesterday we told you that Tesco Mobile had reported a large growth in the sale of Android smartphones, and now it looks like there is more evidence that Android sales are increasing in Europe.
According to research group IDC, sales of Android devices have increased in Europe by a staggering 1,580 percent for the last quarter of 2010, when compared to the last quarter of 2009.

In the last quarter of 2009, there were around 470,000 Android devices sold in Europe. This compares to a massive 7.9 million devices sold in Europe for the same quarter in 2010. This exponential growth highlights the increasing popularity of the Android platform among European consumers.
Factors Contributing to Android’s Growth
Several factors have contributed to this phenomenal growth. One of the primary reasons is the open-source nature of the Android operating system, which allows a wide range of manufacturers to produce devices that cater to different market segments. From high-end smartphones to budget-friendly options, there is an Android device for every type of consumer. This diversity in product offerings has made Android accessible to a broader audience.
Additionally, the continuous improvement and updates to the Android operating system have made it more user-friendly and feature-rich. The introduction of new features such as improved multitasking, better notifications, and enhanced security measures have made Android devices more appealing to users. The Android Market (now Google Play Store) also offers a vast array of applications, further enhancing the user experience.
Impact on the Smartphone Market
The surge in Android sales has had a significant impact on the overall smartphone market. It has intensified competition among smartphone manufacturers, leading to more innovation and better products for consumers. Companies like Samsung, HTC, and LG have all released highly successful Android devices, contributing to the platform’s growth.
Moreover, the increase in Android device sales has also affected other operating systems. For instance, Apple’s iOS, which was once the dominant player in the smartphone market, has seen increased competition from Android. This competition has pushed Apple to innovate and improve its products continually.
No doubt we will see even more Android devices sold in 2011 and beyond as the platform becomes more popular and more manufacturers release Android devices. The trend suggests that Android will continue to dominate the smartphone market, offering consumers a wide range of choices and driving further advancements in mobile technology.
The remarkable growth in Android device sales in Europe is a testament to the platform’s increasing popularity and the successful strategies employed by manufacturers and developers. As Android continues to evolve and improve, it is likely to maintain its strong presence in the global smartphone market.
via TFTS
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