According to the NPD Group, smartphones which run Google’s Android OS have outsold the Apple iPhone for the first time, becoming the number 2 selling smartphone OS for the last quarter in the US.
According to the research conducted by NPD Group, Android accounted for 28 percent of all smartphones sold, as opposed to 21 percent for Apple, but they were still behind RIM’s 36 percent.
The figures are based on the smartphones’ operating systems, and not by individual manufacturers, as Apple makes two smartphones, the iPhone 3G and 3GS which use their iPhone OS, whilst Android can be found on a wide variety of handsets from multiple manufacturers.
The Rise of Android
The rise of Android can be attributed to several factors. One of the primary reasons is the open-source nature of the Android OS, which allows multiple manufacturers to use and customize it for their devices. This has led to a diverse range of Android smartphones available in the market, catering to different price points and consumer preferences. Companies like Samsung, HTC, and Motorola have been at the forefront of this Android revolution, offering innovative features and competitive pricing.
Moreover, the Android Market (now Google Play Store) has seen exponential growth, providing users with a vast array of apps and services. This extensive app ecosystem has made Android devices more appealing to consumers who seek versatility and customization in their smartphones.
Apple’s Position in the Market
Last month it emerged that Apple was the largest mobile phone manufacturer in the US, beating Motorola in actual handset sales. This achievement underscores Apple’s strong brand loyalty and the popularity of its iPhone models. The iPhone’s seamless integration with other Apple products and services, such as the Mac, iPad, and iCloud, has created a robust ecosystem that keeps users within the Apple fold.
Although Android seems to be gaining pace on Apple, I suspect it will still take some time until they catch them. Apple continues to innovate with each new iPhone release, introducing cutting-edge technology and features that set industry standards. For instance, the introduction of Face ID, advanced camera systems, and powerful processors have kept the iPhone at the forefront of the smartphone market.
Additionally, Apple’s focus on user privacy and security has resonated with consumers who prioritize these aspects in their devices. The company’s stringent app review process and regular software updates ensure a secure and reliable user experience.
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you. This comparison delves into various aspects such as hardware, software, user experience, and ecosystem, helping you make an informed decision based on your preferences and needs.
In conclusion, while Android has made significant strides in the smartphone market, Apple remains a formidable player with its loyal customer base and continuous innovation. The competition between these two giants is likely to drive further advancements in smartphone technology, benefiting consumers with better choices and enhanced features.
via Apple Insider
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