Google’s Android platform has become increasingly popular over the last few years, and according to a recent report by Strategy Analytics, Android took 80 percent of the global smartphone market in quarter two of 2013.
According to the report, a total of 182.6 million Android smartphones were shipped in quarter two, giving Android a 79.5 percent share of the global smartphone market. This significant market share highlights the dominance of Android in the smartphone industry, driven by its open-source nature, extensive app ecosystem, and the wide range of devices available at various price points.
Factors Contributing to Android’s Popularity
One of the key factors contributing to Android’s popularity is its flexibility and customization options. Unlike other operating systems, Android allows users to personalize their devices extensively, from changing the home screen layout to installing custom ROMs. This level of customization appeals to tech enthusiasts and everyday users alike.
Another significant factor is the variety of manufacturers that produce Android devices. Companies like Samsung, Huawei, Xiaomi, and OnePlus offer a wide range of smartphones catering to different market segments. This diversity ensures that there is an Android device for every budget, from high-end flagship models to affordable entry-level phones.
Moreover, the Google Play Store, which is the official app store for Android, boasts millions of apps across various categories. This extensive app ecosystem ensures that users have access to a wide range of applications, from productivity tools to entertainment options, enhancing the overall user experience.
Comparative Market Shares
In second place is Apple with a 13.6 percent share of the market, with a total of 31.2 million iPhones shipped for the same period. While Apple’s market share is significantly lower than Android’s, the company maintains a strong presence in the premium smartphone segment. The iPhone is known for its seamless integration with other Apple products, high-quality build, and consistent software updates, which contribute to its loyal customer base.
In third place is Microsoft and their Windows Phone platform, with a 3.9 percent share of the market and 8.9 million devices shipped. Despite its lower market share, Windows Phone had a dedicated user base that appreciated its unique tile-based interface and integration with Microsoft services like Office and OneDrive. However, the platform struggled to compete with the extensive app ecosystems of Android and iOS, leading to its eventual decline.
The competitive landscape of the smartphone market is constantly evolving, with new players and technologies emerging regularly. For instance, companies like Huawei and Xiaomi have been gaining traction in recent years, challenging the dominance of established brands. Additionally, advancements in technology, such as 5G connectivity and foldable screens, are shaping the future of smartphones, offering new opportunities for innovation and growth.
Source Strategy Analytics
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