ComScore has released its latest figures for the US smartphone market, and Google’s Android platform now makes up 50 percent of the market, an increase of 3.2 percent since the last report.
Apple’s iOS share has also increased to 30.2 percent, an increase of 1.5 percent, whilst RIM’s share has fallen 3.2 percent to 13.4 percent and Microsoft’s share has also fallen by 1.3 percent.
You can see the figures in the table below, which cover the three month period to the end of February 2012, and they also released some details on the top manufacturers.
Market Share Dynamics
The smartphone market is a dynamic and rapidly evolving landscape. Google’s Android platform reaching a 50 percent market share is a significant milestone, reflecting its widespread adoption and the variety of devices available on the platform. Android’s open-source nature has allowed numerous manufacturers to produce a wide range of devices, catering to different segments of the market from budget to high-end smartphones. This flexibility has been a key factor in its growth.
Apple’s iOS, while only available on Apple’s own devices, has also seen a steady increase in market share, now at 30.2 percent. This growth can be attributed to the strong brand loyalty and the seamless integration of hardware and software that Apple offers. The iPhone’s consistent performance, regular updates, and the robust ecosystem of apps and services have helped maintain and grow its user base.
Challenges for Other Platforms
On the other hand, RIM (Research In Motion), the company behind BlackBerry, has seen a decline in its market share, dropping to 13.4 percent. This decline can be attributed to several factors, including the rise of touch-screen smartphones and the shift in consumer preference towards more versatile and app-rich platforms like Android and iOS. BlackBerry’s focus on physical keyboards and enterprise solutions, while once a strong selling point, has not been enough to keep pace with the broader consumer market trends.
Microsoft’s share has also fallen by 1.3 percent. Despite efforts to innovate with the Windows Phone platform, it has struggled to gain significant traction in a market dominated by Android and iOS. The lack of a strong app ecosystem and the late entry into the smartphone market are some of the challenges Microsoft has faced.
Top Manufacturers
In addition to platform market share, ComScore also released details on the top smartphone manufacturers. Samsung, a major player in the Android ecosystem, continues to lead the market with a diverse range of devices catering to various price points and consumer preferences. Their flagship Galaxy series has been particularly successful, combining high-end specifications with innovative features.
Apple, as the sole manufacturer of iOS devices, holds a significant share of the market due to the popularity of the iPhone. The consistent release of new models and the strong brand loyalty among consumers have helped Apple maintain its position as a top manufacturer.
Other manufacturers like LG, HTC, and Motorola also contribute to the Android ecosystem, offering a variety of devices that appeal to different segments of the market. These manufacturers play a crucial role in the overall growth and diversity of the Android platform.
Source Mac Rumors
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