Android is becoming more popular as a smartphone OS, and more and more Android devices are being sold. Now it seems, according to Quantcast, Android is also gaining in mobile browsing.
Quantcast reports that Android’s share of mobile traffic in the US rose to over 25 percent last month, which sees it ahead of RIM and other OS’s although it is still quite a way behind Apple’s iOS devices.
Android’s Growth in Mobile Web Traffic
It seems that Android’s mobile web traffic rose by two percent last month, whilst other mobile OS’s took a slight decline. This growth is indicative of the increasing popularity of Android devices among consumers. The rise in mobile web traffic can be attributed to several factors, including the affordability of Android devices, the wide range of options available, and the continuous improvements in the Android operating system.
Android certainly is becoming more popular, and it will be interesting to see where they stand over the next twelve months. The competition in the mobile OS market is fierce, with Apple’s iOS still holding a significant lead. However, Android’s open-source nature and the support from a variety of manufacturers give it a unique advantage.
Factors Contributing to Android’s Popularity
One of the key factors contributing to Android’s popularity is its open-source platform, which allows manufacturers to customize the OS to fit their devices. This flexibility has led to a diverse range of Android smartphones and tablets, catering to different market segments from budget to premium devices. For example, companies like Samsung, Huawei, and OnePlus have all developed successful product lines based on the Android OS.
Another contributing factor is the Google Play Store, which offers a vast selection of apps and games. The availability of a wide range of applications enhances the user experience and makes Android devices more appealing to consumers. Additionally, Google’s continuous updates and improvements to the Android OS ensure that users have access to the latest features and security enhancements.
Moreover, Android’s integration with Google services such as Gmail, Google Maps, and Google Drive provides a seamless experience for users who rely on these services for their daily activities. The synchronization across devices and platforms makes Android a convenient choice for many users.
The rise in mobile web traffic also reflects the increasing use of smartphones for internet browsing. With the improvement in mobile network speeds and the availability of affordable data plans, more users are turning to their smartphones for online activities. Android’s user-friendly interface and robust performance make it a preferred choice for mobile browsing.
In conclusion, Android’s growing share of mobile web traffic is a testament to its rising popularity and the effectiveness of its strategy in the competitive mobile OS market. While it still has some way to go to catch up with Apple’s iOS, the continuous improvements and the support from a wide range of manufacturers position Android well for future growth. It will be fascinating to observe how the landscape evolves over the next year and whether Android can further close the gap with iOS.
via Gadget Venue
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