Yesterday, we heard that Amazon’s Android Appstore was available outside the US. This has yet to be confirmed by Amazon, but it has certainly piqued the interest of many Android users worldwide. In addition to this potential expansion, Amazon has found a new and innovative way to promote the Amazon Appstore by leveraging the power of social media, specifically Twitter.
Amazon is running a promotion that will give anyone $2.00 in Amazon Appstore credit if they follow the @amazonappstore account on Twitter and allow Amazon to tweet a message about the Appstore on their behalf. This clever marketing strategy not only increases the Appstore’s visibility but also engages users in a way that feels rewarding and interactive.
The Strategy Behind Amazon’s Promotion
Amazon’s decision to use Twitter for this promotion is a strategic move aimed at maximizing the reach and impact of their marketing efforts. By incentivizing users with a $2.00 credit, Amazon is encouraging a large number of people to follow their Twitter account, thereby increasing their follower count and expanding their audience. This is particularly important as Amazon prepares for the launch of its Android tablets, which are expected to be announced shortly.
The use of social media for promotions is not new, but Amazon’s approach is noteworthy for its simplicity and effectiveness. By allowing Amazon to tweet on their behalf, users are essentially endorsing the Appstore to their own followers, creating a ripple effect that can significantly boost the Appstore’s popularity. This kind of word-of-mouth marketing is incredibly valuable, as it comes from trusted sources—friends and family—rather than traditional advertising channels.
Potential Impact on the Market
The timing of this promotion is also significant. With the anticipated launch of Amazon’s Android tablets, the company is likely aiming to create a robust ecosystem of apps and users before the tablets hit the market. A well-populated Appstore with a wide variety of apps can make Amazon’s tablets more appealing to potential buyers, offering them a comprehensive and enjoyable user experience right out of the box.
Moreover, this promotion could have a broader impact on the app market. By increasing the visibility and popularity of the Amazon Appstore, developers may be more inclined to publish their apps on Amazon’s platform, knowing that there is a growing user base eager to download and use their products. This could lead to a more diverse and rich selection of apps, benefiting both developers and users alike.
In addition to the immediate benefits of increased followers and app downloads, this promotion also helps Amazon gather valuable data on user preferences and behaviors. By analyzing which users participate in the promotion and what apps they download with their credit, Amazon can gain insights into consumer trends and tailor their offerings accordingly.
In conclusion, Amazon’s use of Twitter to promote its Appstore is a smart and effective strategy that leverages the power of social media to increase visibility, engage users, and gather valuable data. As Amazon prepares for the launch of its Android tablets, this promotion could play a crucial role in building a strong and vibrant ecosystem that attracts both users and developers. While we await official confirmation of the Appstore’s availability outside the US, this promotion is a clear indication of Amazon’s commitment to expanding its reach and enhancing its offerings.
Source Amazon, Android Police
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