Amazon recently announced that they were dropping the price of their Amazon Prime Membership in the UK until Friday the 18th of November. Now, they are also dropping its price in the US.
For tomorrow only, new customers will be able to sign up for a year of Amazon Prime in the US for $79, which is a significant discount from its usual price of $99 a year.
Amazon Prime Membership Benefits
Amazon Prime offers a plethora of benefits that make it a valuable subscription for many users. These benefits include free two-day shipping on millions of items, access to Prime Video, Prime Music, Prime Reading, and more. Prime Video, in particular, has become a major competitor in the streaming market, offering a wide range of movies, TV shows, and exclusive content.
One of the most anticipated shows on Prime Video is “The Grand Tour,” which stars Jeremy Clarkson, James May, and Richard Hammond. This motoring show has garnered a massive following, and its launch is a significant event for Amazon. The Grand Tour airs tomorrow on Amazon Prime Video, and Amazon will release a new episode of the show every Friday.
The Grand Tour and Its Impact
“The Grand Tour” is not just any show; it is a high-budget production that has attracted a lot of attention. The show features the former hosts of the popular BBC series “Top Gear,” and their chemistry and expertise in motoring make it a must-watch for car enthusiasts. The show includes a mix of car reviews, motoring challenges, and travel adventures, making it both entertaining and informative.
Amazon’s decision to drop the price of Prime Membership ahead of the launch of “The Grand Tour” is a strategic move to attract more subscribers. By offering a discounted rate, Amazon hopes to entice new customers who are eager to watch the show and explore the other benefits of Prime Membership.
In addition to “The Grand Tour,” Prime Video offers a variety of other exclusive content, including critically acclaimed series like “The Marvelous Mrs. Maisel,” “The Man in the High Castle,” and “Jack Ryan.” These shows have helped establish Prime Video as a major player in the streaming industry, competing with the likes of Netflix and Hulu.
Moreover, Amazon Prime’s benefits extend beyond entertainment. Prime members also enjoy access to Prime Music, which offers a vast library of songs and playlists, and Prime Reading, which provides access to a rotating selection of books, magazines, and comics. For avid shoppers, the free two-day shipping on millions of items is a significant perk, especially during the holiday season.
Amazon’s strategy to offer a discounted Prime Membership is not just about attracting new subscribers; it’s also about retaining them. Once customers experience the wide range of benefits that come with Prime, they are more likely to renew their membership at the regular price. This approach has proven successful in the past, and Amazon continues to find ways to enhance the value of Prime Membership.
In conclusion, Amazon’s decision to drop the price of Prime Membership in the US for a limited time is a smart move to attract new subscribers ahead of the launch of “The Grand Tour.” With a wide range of benefits, including access to exclusive content, free shipping, and more, Amazon Prime offers significant value to its members. If you haven’t yet experienced the benefits of Prime, now is the perfect time to sign up and see what all the fuss is about.
Source The Verge
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