Amazon is expected to launch two new tablets in the second half of 2012 and move away from the eBook readers of old, concentrating more on tablets, reports the Digi Times website today.
According to the report on the website, Amazon is planning to launch both a 7 inch and 10 inch tablet in 2012. This move has been prompted by the strong sales of its Kindle Fire tablet, of which Amazon has sold 3.98 million units. The Kindle Fire’s success has demonstrated a significant market demand for affordable, high-quality tablets, encouraging Amazon to expand its product line.
Manufacturing and Design
The new tablet designs are expected to be outsourced to manufacturers, with the 10 inch model being produced by Quanta Computer and Foxconn Electronics, explained Digi Times’s source. Quanta Computer and Foxconn Electronics are well-known in the industry for their expertise in manufacturing high-quality electronic devices. Quanta, for instance, has a long history of producing laptops and tablets for various major brands, ensuring that Amazon’s new tablets will be built to high standards.
Foxconn, on the other hand, is renowned for its large-scale manufacturing capabilities and has been a key player in the production of many popular consumer electronics, including Apple’s iPhone and iPad. By partnering with these established manufacturers, Amazon aims to ensure that its new tablets will meet consumer expectations in terms of both performance and build quality.
Shift from eBook Readers to Tablets
Amazon has also now started to reduce its orders for e-paper products, cutting down shipments from E Ink Holdings. This shift indicates a strategic move away from traditional eBook readers towards more versatile tablet devices. E Ink Holdings, known for its e-paper technology used in Kindle e-readers, has seen a decline in orders from Amazon. “EIH has announced revenues of NT$1.07 billion (US$36.22 million) for February, down 24% on month and 62% on year.”
This reduction in e-paper orders suggests that Amazon is focusing its resources on developing and marketing its new tablets. The versatility of tablets, which can be used for reading, browsing the internet, watching videos, and playing games, makes them more appealing to a broader audience compared to traditional eBook readers. The Kindle Fire’s success has shown that consumers appreciate the multi-functional capabilities of tablets, prompting Amazon to invest more in this area.
The introduction of the 7 inch and 10 inch tablets will likely cater to different segments of the market. The 7 inch tablet, similar in size to the Kindle Fire, is expected to be a more portable and affordable option, ideal for casual users and those who prioritize mobility. The 10 inch tablet, on the other hand, will offer a larger screen, making it suitable for users who prefer a more immersive experience for activities such as watching movies, playing games, or using productivity apps.
As more information becomes available regarding the new Amazon tablets, we will keep you updated as always. The anticipation surrounding these new devices is high, and it will be interesting to see how they perform in the competitive tablet market. With Amazon’s strong brand presence and the proven success of the Kindle Fire, the new tablets are expected to make a significant impact.
Source: Digi Times
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