Amazon has today announced the launch of a new streaming technology in the form of that Amazon Fling that will compete with the likes of Google’s Chromecast.
The Amazon Fling SDK has been introduced by the e-commerce giant, as a cross-platform toolkit that will enable mobile developers to build applications capable of sending video, audio and images from Android and iOS devices to Amazon Fire TV hardware.
Providing an easy way for users to be able to view content from their mobile hardware on large screen TV displays using Amazon Fire TV. Similar in design to Google’s Chromecast technology, Amazon is now following suit with their newly released Amazon Fling SDK. Amazon explains a little more.
The SDK is flexible, open and provides a new way to get your app on Amazon Fire TV. You can easily convert existing casting app to fling content to Amazon Fire TV. The SDK is designed to simplify the process of dealing with underlying network discovery and communication technologies that connect apps to TV. The SDK offers a standardized way to communicate between your apps over a local network allowing you to focus on building new and unique user experiences.
When customers are using your app on the iOS, Android or Fire device, they’ll see the Amazon Fling icon appear in your app. They can touch the icon and then send your content to their Amazon Fire TV. You don’t need to explain how to fling your content. The entire experience happens within the app, making it intuitive for your customers. Customers can start the experience from mobile and then later control the playback with both your app and their Amazon Fire TV remote – whichever is most convenient.
For more information on the new Chromecast competitor and to download your own Amazon Fling SDK to start developing high West and Android applications jump over to the Amazon developer website via the link below.
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