Amazon has finally introduced the budget-friendly Fire Tablet in China where it carries an affordable RMB 499 ($78) price tag.
Along with the tablet, Amazon is offering hundreds of thousands of Kindle books as well as the English language learning feature Word Wise to improve your linguistic skills.
“We’ve already sold millions of Fire tablets since launch, and we’re excited to now make it available to customers in China,” said Neil Lindsay, Vice President, Amazon Devices. “With millions of readers already using Kindle e-readers in China, we’re excited to now offer another incredibly affordable option, particularly for customers learning to read English. With tools and features like Word Wise and Blue Shade, plus a large selection of Chinese and English content, we think readers will love the new Fire tablet.”
Partnership with Baidu
Furthermore, the retail giant has signed a deal with the local internet provider Baidu to provide users with search, apps, and online video experience on Amazon tablets in China. This partnership is expected to enhance the user experience significantly by integrating Baidu’s robust search engine capabilities and popular apps directly into the Fire Tablet. Baidu, being one of the largest internet companies in China, brings a wealth of local content and services that are tailored to the preferences and needs of Chinese users. This collaboration is a strategic move by Amazon to ensure that its devices are not only affordable but also highly functional and relevant to the local market.
Technical Specifications and Features
For $78, you get a 7-inch display sporting a 1024 by 600 pixels resolution, a quad-core processor paired with 1GB of RAM, 2MP rear camera, VGA front-facing camera and ships with Fire OS 5 out of the box. The Fire OS 5 is a customized version of Android that offers a user-friendly interface and access to a wide range of apps and services through the Amazon Appstore.
The tablet also includes 8GB of internal storage, which can be expanded up to 128GB via a microSD card slot, providing ample space for apps, books, and multimedia content. The battery life is another highlight, offering up to 7 hours of mixed-use, which includes reading, browsing the web, watching videos, and listening to music.
One of the standout features of the Fire Tablet is the Blue Shade mode, which reduces blue light exposure, making it easier on the eyes during nighttime reading. This feature is particularly beneficial for avid readers who spend long hours on their devices.
Educational and Entertainment Value
The inclusion of Word Wise is a significant advantage for users looking to improve their English language skills. This feature provides simple definitions and synonyms above difficult words, making it easier for readers to understand and learn new vocabulary without interrupting their reading flow. This is especially useful for students and non-native English speakers who are looking to enhance their language proficiency.
In addition to educational content, the Fire Tablet offers a plethora of entertainment options. Users can access a vast library of movies, TV shows, music, and games through Amazon’s ecosystem. The tablet also supports streaming services like Netflix, Hulu, and Amazon Prime Video, ensuring that users have a wide range of entertainment choices at their fingertips.
In summary, the introduction of the Amazon Fire Tablet in China at an affordable price point of RMB 499 ($78) is a strategic move that combines affordability with functionality. The partnership with Baidu enhances the tablet’s appeal by integrating local content and services, while features like Word Wise and Blue Shade add significant value for both educational and entertainment purposes. With its robust technical specifications and user-friendly interface, the Fire Tablet is poised to become a popular choice among Chinese consumers looking for a versatile and budget-friendly device.
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