Ultrabooks were popular at this year’s CES, although most of the models we have seen so far are higher priced around the $1,000 and above mark. Intel has been looking to get the price of these new notebooks down.
One company that intends to launch a range of more budget-friendly ultrabooks this year is Acer, and the company has announced that it will be introducing new ultrabooks in the $699 to $799 price range.
Acer’s Strategy for Affordable Ultrabooks
Although these new ultrabooks will be cheaper, Acer is looking to concentrate less on price and more on the actual user experience of the device. The company’s president mentioned that the high-end and low-end markets are currently dominated by Apple and Amazon, respectively. This strategic focus on user experience is crucial because it allows Acer to carve out a niche in the mid-range market, which is often overlooked but has significant potential.
Acer has said that they will be focusing on mid-range devices, which offer a wide range of features for a lower price. This approach is not just about making cheaper devices but ensuring that these devices do not compromise on quality and performance. For instance, Acer’s ultrabooks are expected to come with robust build quality, high-resolution displays, and efficient processors that can handle everyday tasks with ease.
Impact on the Ultrabook Market
If Acer manages to produce decent ultrabooks in this price range, then other manufacturers are bound to follow. This will likely lead to a reduction in the overall price of ultrabooks, which would be good news for consumers. Lower prices could make ultrabooks more accessible to a broader audience, including students and professionals who need a reliable yet affordable computing device.
Moreover, the introduction of budget-friendly ultrabooks could spur innovation in the market. Manufacturers might start focusing on optimizing performance and adding unique features to differentiate their products. For example, we could see ultrabooks with longer battery life, better graphics capabilities, and enhanced connectivity options like Thunderbolt ports and Wi-Fi 6.
Another aspect to consider is the potential impact on the software ecosystem. As more people adopt ultrabooks, there could be a surge in demand for applications optimized for these devices. This could lead to the development of new software solutions that take advantage of the ultrabook’s capabilities, further enhancing the user experience.
In conclusion, Acer’s initiative to introduce budget-friendly ultrabooks could be a game-changer in the notebook market. By focusing on user experience and offering a range of features at a lower price point, Acer is setting a new standard that other manufacturers will likely follow. This could lead to more affordable and innovative ultrabooks, benefiting consumers and driving the market forward.
Source Liliputing, Slashgear
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