The latest Apple [AAPL] rumor doing the rounds is that AT&T is going to be selling an 8GB version of the iPhone 3GS just before Christmas.
Currently, the only 8GB iPhone available is the 3G, and the iPhone 3GS is available in 16GB and 32GB versions. By launching an 8GB iPhone 3GS for $99, AT&T may be able to attract customers who would have been interested in the new $99 DROID Eris.
Potential Market Impact
The introduction of a lower-priced iPhone 3GS could significantly impact the smartphone market, especially during the holiday season. The $99 price point is particularly attractive to budget-conscious consumers and those looking to gift a smartphone without breaking the bank. This move could also help AT&T retain customers who might otherwise switch to other carriers offering competitive devices like the DROID Eris.
Moreover, an 8GB iPhone 3GS would provide an entry-level option for consumers who do not require extensive storage but still want the advanced features of the 3GS model, such as a faster processor, improved camera, and better performance compared to the 3G model.
Historical Context and Consumer Expectations
Historically, Apple has strategically used pricing and storage options to segment its market and appeal to a broader audience. For instance, the introduction of the iPhone 3G at a lower price point helped Apple capture a significant share of the smartphone market. Similarly, the rumored 8GB iPhone 3GS could serve as a gateway for new users to enter the Apple ecosystem, potentially leading to future upgrades to higher-end models.
As usual with all Apple rumors, it needs to be taken with a pinch of salt. However, the BGR usually gets these things right, so who knows, we may see a $99 8GB iPhone 3GS on AT&T before Christmas.
Additionally, this move could be seen as a response to the increasing competition in the smartphone market. With Android devices gaining popularity and offering various models at different price points, Apple might be looking to solidify its position by providing more affordable options without compromising on the user experience.
via Gizmodo
The potential launch of an 8GB iPhone 3GS by AT&T could be a strategic move to capture a larger share of the holiday market. By offering a more affordable option, Apple and AT&T could attract a new segment of customers, including those who are price-sensitive or new to the smartphone market. While this remains a rumor, the possibility of a $99 iPhone 3GS is an exciting prospect for consumers and a potential game-changer in the competitive landscape of smartphones.
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