With 3D all the rage at the moment and becoming part of everyday life, it’s not going to be long before we start to see 3D advertisements. The Fraunhofer Institute, University of Kiel, and RealEyes are already demonstrating 3D posters, up to 5 meters in size, that will be able to show advertisements in 3D without the need to wear 3D glasses to view them.
The displays are similar to lenticular images that you may have already seen on postcards that seem to move as you change your viewing angle. However, rather than using grooved lines, the new 3D posters have 250,000 lenses, each only 2mm in size. Specialized software modifies the digital data so that the lenses do not distort the final image. Using the three-dimensional model of the final image, the program calculates a complete image for each of the 250,000 individual lenses.
How 3D Posters Work
The technology behind these 3D posters is quite fascinating. Each of the 250,000 lenses acts as a tiny projector, displaying a slightly different image depending on the viewer’s angle. This creates a parallax effect, which gives the illusion of depth and movement. The software used to create these images is highly sophisticated, ensuring that the final product is seamless and visually stunning.
If the observer gets closer to it, the image appearance changes with each step and adjusts to the visual angle. This dynamic adjustment allows the new 3D posters to be viewed from various distances and angles, making them highly versatile for different advertising environments. For instance, a 3D poster placed in a busy shopping mall can attract attention from far away and still provide an engaging experience up close.
Applications and Future Prospects
The potential applications for this technology are vast. Imagine walking down a city street and seeing a 3D advertisement for the latest blockbuster movie, where characters seem to leap out of the poster. Retail stores could use these posters to showcase products in a more engaging and interactive way. Even public information campaigns could benefit from the added visual impact of 3D.
Moreover, the technology is not limited to static posters. Future developments could include interactive 3D displays that respond to touch or gesture controls, providing an even more immersive experience. For example, a 3D map in a tourist information center could allow users to explore different landmarks by simply pointing at them.
The environmental impact of these posters is also worth considering. Traditional billboards and posters often require frequent replacement, leading to significant waste. In contrast, 3D posters could be updated digitally, reducing the need for physical materials and making them a more sustainable option in the long run.
The Fraunhofer Institute, University of Kiel, and RealEyes are at the forefront of this exciting development. Their work is paving the way for a new era in advertising, where 3D visuals become a standard part of our everyday experience. As the technology continues to evolve, we can expect to see even more innovative uses and applications.
In conclusion, 3D posters represent a significant advancement in advertising technology. With their ability to create engaging, dynamic visuals without the need for special glasses, they offer a glimpse into the future of marketing and public displays. As this technology becomes more widespread, it will undoubtedly change the way we interact with visual media, making it more immersive and impactful than ever before.
Via Engadget Via
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