Mahindra ran afoul of the FCA legal team with the past generation Roxor side-by-side because it had a grille that was a rip-off of the grille used on some Jeep models. Mahindra is back with a new version of its vehicle for 2020, and it has a new grille that it is hoping will stop FCA.
Design and Legal Challenges
The entire vehicle still looks very much like a Jeep. We rather doubt FCA’s going to give up on its legal suit to have the Roxor banned in the United States. The 2020 Roxor base model starts at $16,599, and prices climb from there. The design changes, particularly the grille, are Mahindra’s attempt to differentiate the Roxor from Jeep models and avoid further legal complications. However, the overall boxy and rugged aesthetic remains, which continues to draw comparisons to Jeep’s iconic design.
Performance and Features
The vehicle is designed for off-road use and rock crawling with a 5:38 axle ratio. This makes it particularly adept at handling rough terrains and steep inclines, which is a significant selling point for off-road enthusiasts. The Roxor can be had in three standard colors, including molten red, shadow gray, and bonfire orange. These color options allow buyers to choose a look that suits their personal style while maintaining the rugged appearance that the Roxor is known for.
The vehicle can tow and comes with several options, including an audio system. This makes it versatile for various outdoor activities, from hauling equipment to providing entertainment during long off-road adventures. The vehicle is still made from steel, ensuring durability and robustness, which are crucial for off-road vehicles that are often subjected to harsh conditions.
Under the hood, the Roxor uses a diesel engine for power. Diesel engines are known for their torque and fuel efficiency, making them ideal for off-road vehicles that require a lot of power at low speeds. A 5-speed manual is standard, but an automatic is available. The manual transmission offers more control over the vehicle’s performance, which is beneficial in challenging off-road conditions. However, the automatic transmission provides convenience for those who prefer a more relaxed driving experience.
Market Position and Future Prospects
The Roxor’s pricing starts at $16,599, which positions it competitively within the off-road vehicle market. This price point makes it accessible to a wide range of consumers, from casual off-road enthusiasts to more serious adventurers. The various customization options and features also add to its appeal, allowing buyers to tailor the vehicle to their specific needs and preferences.
Despite the ongoing legal challenges, Mahindra’s commitment to the Roxor indicates that they see significant potential in the U.S. market. The company’s willingness to redesign the vehicle to address legal concerns shows their dedication to maintaining a presence in this competitive market. If Mahindra can successfully navigate the legal landscape and continue to improve the Roxor’s design and features, the vehicle could become a popular choice among off-road enthusiasts.
The 2020 Mahindra Roxor offers a blend of rugged design, powerful performance, and versatile features that make it a strong contender in the off-road vehicle market. While legal challenges from FCA remain a hurdle, Mahindra’s efforts to differentiate the Roxor and enhance its capabilities suggest a promising future for this distinctive vehicle.
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