Renault has created a life sized Scalextric track in London to promote their latest electric vehicles, the Renault Zoe, and two of the Zoe cars were used in the video.
The two Renault Zoe cars were modified to be controlled using Scalextric’s controllers, which were then controlled from a helicopter by two competition winners, have a look at the video below.
Matt Lamprell, digital brand communications manager at Renault UK said: “Zoe is an amazing car, so we wanted to come up with a suitably special way to showcase it. The idea of creating a giant Scalextric track on the streets of London was a perfect fit, allowing us to demonstrate Zoe’s dynamism, but also its beauty. The video is something truly memorable and unique.”