Earlier we heard about Nokia’s first Windows Phone smartphone, the new Nokia Lumia 800, and now Nokia has announced their second Windows Phone device, the Nokia Lumia 710.
The Nokia Lumia 710 features a 3.7 inch display and a 1.4GHz processor, and it comes with the latest version of Microsoft’s mobile OS, Windows Phone 7.5 Mango, and it features the same graphics as in the Nokia Lumia 800.
Design and Build Quality
The Nokia Lumia 710 is designed to be a more affordable option compared to the Lumia 800, yet it does not compromise on build quality. The device sports a sleek and ergonomic design, making it comfortable to hold and use. The back cover is interchangeable, allowing users to personalize their phones with different colors. This feature is particularly appealing to younger users who enjoy customizing their gadgets.
Performance and Features
Under the hood, the Lumia 710 is powered by a 1.4GHz Qualcomm Snapdragon processor, which ensures smooth performance and quick response times. The device also includes 512MB of RAM and 8GB of internal storage, which can be expanded via a microSD card slot. This makes it a versatile option for users who need extra space for apps, photos, and other media.
The 3.7 inch display offers a resolution of 800×480 pixels, providing clear and vibrant visuals. The screen is also equipped with Nokia’s ClearBlack technology, which enhances readability in bright sunlight. This is a significant advantage for users who spend a lot of time outdoors.
The Lumia 710 runs on Windows Phone 7.5 Mango, which brings a host of new features and improvements over previous versions. These include multitasking capabilities, improved live tiles, and a more integrated social media experience. Users can easily access their Facebook, Twitter, and LinkedIn accounts directly from the home screen, making it easier to stay connected with friends and family.
The device also comes with a 5-megapixel rear camera with LED flash, capable of capturing high-quality photos and 720p HD video. While it may not match the camera capabilities of higher-end smartphones, it is more than sufficient for everyday use and casual photography.
The Nokia Lumia 710 will retail for 270 Euros excluding taxes, it will go on sale in Hong Kong, India, Russia, Singapore and Taiwan before the end of the year, and in further markets in early 2012, so it looks like it will hit the US in 2012.
Market Position and Availability
Nokia’s strategy with the Lumia 710 is to offer a budget-friendly Windows Phone device that does not skimp on essential features. By pricing it at 270 Euros, Nokia aims to attract a wider audience, including those who may be new to smartphones or looking for a reliable secondary device. The Lumia 710 is expected to perform well in emerging markets such as India and Russia, where consumers are often price-sensitive but still demand quality and performance.
The rollout plan for the Lumia 710 includes initial availability in Hong Kong, India, Russia, Singapore, and Taiwan before the end of the year. This strategic launch in key markets will help Nokia gauge consumer response and make any necessary adjustments before expanding to additional regions. The device is anticipated to reach the US market in early 2012, where it will compete with other mid-range smartphones.
The Nokia Lumia 710 is a well-rounded device that offers a compelling mix of performance, features, and affordability. It is an excellent choice for users looking to experience the Windows Phone ecosystem without breaking the bank. With its stylish design, robust performance, and competitive pricing, the Lumia 710 is poised to make a significant impact in the smartphone market.
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