If you thought the backlash following Blizzard’s announcement that Diablo 3 loot will be salable for actual currency has done anything to curb its experiments with turning 1s and 0s into real life cash or the other way around, then this will come as a bit of a shock. Despite sustained efforts to stop gold sellers in World of Warcraft over the years, the company has just turned around and revealed the first official way to buy and sell gold with its blessing. Kind of.
The gist of it is you can buy a Guardian Cub at a Pet Store for real money and list it in the Auction House to be sold for real money as well. It might not seem that straightforward, but Blizzard is well aware of the ramifications. “While our goal is to offer players alternative ways to add a Pet Store pet to their collection, we’re OK with it if some players choose to use the Guardian Cub as a safe and secure way to try to acquire a little extra in-game gold without turning to third-party gold-selling services,” according to Blizzard. Brave new world indeed.
Source World of Warcraft