Activision: Guitar Hero Ripe For A Comeback


The timing seems a bit arbitrary, but what with Child of Eden gathering praise from all corners, Activision probably feels the need to strike while the iron is still hot. Which is precisely what it’s doing, according to CEO Bobby Kotick, who revealed that the franchise is currently being revived in a recent interview. He also took the opportunity to assess some past rhythm game mistakes.

“We should have said, ‘Well, how many people really want to unleash their inner DJ?’ And then out of the people who do want to unleash their inner DJ, how many want to do it in the context of a game where you earn points, versus just taking a DJ deck or tools on their Macintosh and actually being a DJ? And it turns out it’s a very small market,” he explained.

No matter how you slice it, Activision’s plastic peripheral games were either very well made, but with limited appeal, like the excellent DJ Hero series, or potentially hugely appealing games like Tony Hawk Ride that were either completely broken or just plain boring. Either way, Guitar Hero has an uphill battle ahead of it.

Source Forbes